This entry was posted on Tuesday, September 21st, 2010 at 10:03 pm and is filed under Persuasive Communication, Resources for Instructors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.
As George Bernard Shaw famously put it, the single biggest problem in communication is the illusion that it has taken place. One of the great promises of online business communication is the relative ease with which companies can test to see how well their communication efforts are working.
Online marketing expert Anne Holland’s website offers a great opportunity for students to test their acumen by predicting the relative performance of actual split-tested web communications. The archived tests on the site are subscription-only, but each week's new test and a commentary on the results are available for free.