This entry was posted on Tuesday, April 19th, 2011 at 5:45 pm and is filed under Document Design, Hall of Fame, Information Architecture, Persuasive Communication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.
One of the most powerful advantages of electronic media is the ability to structure the design and delivery of a message in a way that supports the optimal flow of the various information points within the message—matching form with function, in other words.The brokerage firm TD Ameritrade did this beautifully on a webpage that directs the reader's eye on a clear path through a well-organized message. We've annotated an eight-slide PowerPoint presentation that shows each step in the communication flow. Download from here or from SlideShare.