This entry was posted on Friday, June 3rd, 2011 at 2:08 pm and is filed under Hall of Fame, Negative Messages, Resources for Instructors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.
Situations that involve negative news are sometimes opportunities in disguise. After Toyota had issued several vehicle recalls and been subjected to quite a bit of media scrutiny regarding product quality, the company’s chief quality officer took the opportunity to discuss the meaning of a product recall and explain how Toyota was responding to the situation.We've annotated a copy of the news release that you can download from SlideShare or from the link below.