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Identifying the key words and hot-button issues in a profession or an industry can be a challenge for students working on employment-related communication, particularly for younger students with limited work experience.

Glassdoor is a free community-participation website that encourages employees and job seekers to post salary information, reviews of their jobs and employers, and information about their interviewing experiences, including the specific questions they were asked. The interview information a valuable resource on its own, of course, but it also gives students an inside view of the language used in a particular company, profession, or industry. Students can search through this information for key words to use in their résumés, application letters, and other employment communications. Plus, these reports can reveal the issues that are on the minds of company recruiters—insights that students can use to make their communication efforts more audience focused.