This entry was posted on Thursday, January 16th, 2014 at 5:25 pm and is filed under Hall of Fame, Planning Business Messages, Social Media, Storytelling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.
The timeline feature in Facebook is a great tool for visual narration, particularly if a company has a rich library of compelling photos and other visuals to use. And as GE demonstrates, if you're telling a story of innovation, it helps if you can start the story with an image of one of the most famous inventors in history!
This PowerPoint slide shows the beginning of the GE timeline story.