This entry was posted on Wednesday, March 26th, 2014 at 11:21 pm and is filed under Hall of Fame, Persuasive Communication, Writing Fundamentals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.
Sarah Calhoun founded Red Ants Pants because she was frustrated by the lack of hard-wearing pants for hard-working women. Her passion for meeting the needs of her customers shines through in the company's communication efforts—along with her zeal for making work fun and meaningful. Not many firms could tell their founding story in goofy rhyming couplets, but Red Ants Pants pulls it off perfectly.