CD Baby, the world’s largest retailer of independent music, uses clear, positive language to help musicians understand the process of selling their music through the company and its affiliates. By making the effort to communicate clearly and succinctly, the company encourages a positive response from its target readers. We've annotated two slides that point out […]
Category Archives: Hall of Shame
Hall of Shame and Fame: Apple Statements Regarding Apple Maps (with PowerPoint Slide for Classroom Use)
Within minutes of its release as part of an operating system upgrade on Apple mobile devices, the Apple Maps feature began to generate howls of protest. Compared to the Google mapping feature it replaced, Apple Maps had numerous problems, from egregious errors to missing functionality. Users accustomed to finding just about anything through the Google […]
Hall of Shame: How Not to Tell Customers That You’ve Made Your Software Easier to Understand
We’d be willing to bet that database software generates the highest profanity-to-mouseclicks ratio of any category of personal computer software. Database concepts in general are fairly complicated, and the powerful software that lets users create and manage databases can add layers of operational complexity. Any news about improvements in usability is good news, but Microsoft […]