Category Archives: Visual Design

Free Video for Classroom Use: Do Your Visuals Tell the Truth?

Here is the third video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video helps students understand the nuances of visual ethics and gives them a framework for making ethical choices when […]

Teaching Storytelling Through Narrative Infographics

Infographics tend to fall into two basic categories: stylized data presentations and narratives. The former, such as this piece on customer satisfaction and loyalty, don’t necessarily convey any more information than basic charts and graphs in a conventional report or webpage would, but their communication value lies in their ability to catch the audience’s attention […]

Is Visual Design an Important Part of Your Business Communication Course?

Some of us have been around long enough to remember when business communication was a fairly specialized activity. Writers wrote, typesetters set type, art directors designed, graphic artists created, photographers took photos, and production specialists equipped with X-Acto knives combined all these elements on the page. Then along came desktop publishing software, word processors that […]