How Does Your Book Compare to Excellence in Business Communication, 12th Edition?

An Interactive Checklist with Automatic Scoring

  Yes No
  1. In-depth and fully integrated coverage of the mobile communication revolution that is reshaping business communication, from the necessary changes in how messages should be written and formatted to the use of mobile in career management, presentations, and other communication tasks
  1. Social media concepts, techniques, and student activities integrated throughout the book, from career planning to oral presentations, including how the social communication model changes the relationships between companies and their stakeholders
  1. Discussion and examples of the nine compositional modes needed to use the full range of digital media successfully
  1. Practical advice on the business communication applications of social networking (including social networks, user-generated content sites, community Q&A sites, and content curation sites), complete with real-company examples and student writing activities
  1. Up-to-date coverage of business microblogging (e.g., Twitter), including its widespread use as a backchannel during presentations
  1. More than 70 annotated model documents, ranging from printed letters and reports to websites, blogs, social networking sites, and mobile apps, that help students learn from real-life business examples
  1. More than 120 examples of communication technologies help students grasp the wide range of tools and media formats they will encounter on the job, including dozens of social media and mobile communication examples
  1. An online study system with pre-tests, post-tests, and customized study plans; interactive Document Makeovers, mini-simulations, and videos of real student presentations (
  1. Links to dozens of author-selected online media resources that extend in-chapter discussions
  1. A free online content-updating service that maintains the currency of textbook content and provides you with a steady stream of new examples, lecture materials, and media to enliven your classes (
  1. Coverage of personal branding as a powerful technique for career management and communication, along with an in-depth discussion of finding opportunities in today’s challenging job market
  1. Innovative treatment of storytelling as a business communication strategy
  1. Full implementation of objective-driven learning that makes planning and course management easier for instructors and makes reading, study, and practice easier for students
  1. Fresh, exciting content anchored by an integrated learning system that develops students’ skills more quickly and effectively by (1) previewing essentials, (2) developing essentials, (3) enhancing essentials, and (4) reinforcing essentials
  1. A real-world approach that features dozens of companies and business professionals in chapter examples, thought-provoking quotations, student activities, sample documents, and communication cases—including more than 50 cases that involve social networking, mobile, blogging, and other contemporary digital media.
  1. A dedicated chapter on crafting messages for digital media, in addition to full integration of digital media coverage throughout every chapter
  1. Coverage of wiki principles and techniques, with hands-on experience using a live wiki editor on the text’s website
  1. Up-to-date advice on résumés, including the rise of the online/social media résumé and the decline of the scannable résumé
  1. Detailed coverage of writing for the web, complete with numerous webpage examples and student projects
  1. Interactive "Document Makeovers" linked to model documents that reinforce important concepts in every chapter
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