Hall of Fame: Red Bull’s Audience-Centered Approach to Social Media (with PowerPoint Slide for Classroom Use)

The energy drink company Red Bull has one of the largest fan bases on Facebook, giving it the opportunity to connect with millions of enthusiastic customers. This annotated PowerPoint slide illustrates the company's audience-centered approach to social media—sharing information and stimulating conversations among fans—rather than the traditional mode of delivering promotional messages to passive receivers.