Hall of Fame: TD Ameritrade Aligns Form with Function (with PowerPoint Slides for Classroom Use)

One of the most powerful advantages of electronic media is the ability to structure the design and delivery of a message in a way that supports the optimal flow of the various information points within the message—matching form with function, in other words.The brokerage firm TD Ameritrade did this beautifully on a webpage that directs the reader's eye on a clear path through a well-organized message. We've annotated an eight-slide PowerPoint presentation that shows each step in the communication flow.  Download from here or from SlideShare.

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