Hall of Fame: Toyota Uses a Negative-News Situation for Positive Communication (with PowerPoint Slide for Classroom Use)

Situations that involve negative news are sometimes opportunities in disguise. After Toyota had issued several vehicle recalls and been subjected to quite a bit of media scrutiny regarding product quality, the company’s chief quality officer took the opportunity to discuss the meaning of a product recall and explain how Toyota was responding to the situation.We've annotated a copy of the news release that you can download from SlideShare or from the link below.

Leave a Reply

Your email address will not be published. Required fields are marked *