1. Video Message to You
A brief overview of how I'm thinking about the market right now and how BCT16 is positioned to address what instructors are facing.
2. Basis for an Opening Conversation with an Instructor (Instructor Handout)
Designed to frame early discussions around instructional realities rather than features. Many instructors respond best when conversations begin with their challenges and priorities.
3. Key Selling Points
A concise summary of the strongest differentiators to emphasize—especially when time is limited or instructors are comparing multiple options.
Flexible language you can adapt in live conversations. Intended to support natural dialogue rather than scripted delivery.
5. Objection Handling Guide
Addresses the most common concerns—from AI integration to course redesign effort—and offers practical, respectful responses.
6. Sales Rep Cheat Sheet
A quick-reference guide for fast preparation before calls, meetings, or follow-ups.
