How Does Your Textbook Compare to
Business in Action, 9th Edition?

An Interactive Checklist with Automatic Scoring

  Yes No
  1. The notion of disruptive innovation, those developments so fundamentally different and far reaching they can create new professions, companies, or even entire industries while damaging or destroying others
  1. The concept of the digital enterprise, in which a company relies on mobile connectivity, social media, artificial intelligence, and other digital tools to deliver value and build customer relationships
  1. The digital transformation efforts that many companies are undertaking as they try to fend off new competitors and become digital enterprises
  1. The gig economy and the broader issue of redefining the concepts of jobs and employment as companies try to navigate through fast-changing environments
  1. The growth of the agile organization, as more companies try to apply software development techniques across the enterprise
  1. The evolving role of HR, including the need to create safe workplaces, ensure fair treatment, and provide equal opportunity
  1. The turmoil and innovations in retailing, including a greater focus on customer experience (CX) design, as physical retailers try to retain mobile and online shoppers
  1. Pricing innovations such as freemium pricing, adaptive pricing that uses artificial intelligence to change prices in real time, and the growing trend of device-as-a-service subscription pricing
  1. Voice of the customer (VoC) programs that use text analytics and other smart tools to capture customer sentiment and feedback
  1. Going beyond corporate social responsibility with the concept of the purpose-driven business
  1. The weaknesses in traditional transactional ledgers and how blockchain has the potential to solve them
  1. Big data and analytics, including tools such as marketing analytics and workforce analytics
  1. Artificial intelligence applications in business, such as cognitive automation to assist with managerial decision-making
  1. Information design that meets the needs of today’s students, with nearly 150 thoughtfully designed Exhibits That Teach—diagrams and quick-reference tables that replace long passages of text to convey essential concepts efficiently and effectively
  1. Full implementation of objective-driven learning that makes planning and course management easier for instructors and makes reading, study, and practice easier for students
  1. In-chapter checkpoints that let students review material in manageable doses rather than being forced to take in an entire chapter at once
  1. Clear, straightforward writing with carefully selected examples, no filler or fluff, and a conversational style that conveys professional respect for students and the material
  1. Links to more than 100 author-selected online media resources that extend in-chapter discussions
  1. A free online content-updating service that maintains the currency of textbook content and provides you with a steady stream of new examples, lecture materials, and media to enliven your classes (
  1. Coverage of how the social media revolution has fundamentally changed the relationship between businesses and their customers, empowering customers, knocking down barriers of organization and geography, and giving the best ideas a better chance of reaching the marketplace
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