One of the most effective business uses of Twitter is as a "headline-announcement service," alerting readers to new blog posts, new pieces in online magazines, and other fresh content. However, writing effective Twitter teasers for any given target audience is a bit of an artform. The videogame review site GamesRadar.com does a good job of this, enticing game fans with cheeky and provocative prompts.
Here's an annotated snapshot of the company's Twitter account with several examples: Bovee and Thill blog – Hall of Fame – GamesRadar on Twitter
This post offers an overview of teasers and the other compositional modes that students should be comfortable with when writing for electronic media. The post also includes a link to a new video on the Bovée-Thill YouTube Channel that explores these modes.