Insights and commentary from the authors of the world's leading business communication
textbooks, plus complimentary resources for classroom use.
As one of the most powerful technologies ever developed, artificial intelligence (AI) is already influencing human life in multiple ways and promises to do so even more in the future. AI is now used in a variety of business communication applications, from message testing to employee recruiting and evaluation. Although many of these developments are […]
You’ve probably experienced both these frustrations with search engines: You’re not quite sure which terms to use, so you poke around hoping you’ll find something relevant, or you get lots of irrelevant results that happen to include your search terms but have nothing to do with what you are looking for. Text mining, also known […]
The last few decades have been marked by waves of technology-driven innovation in business communication, starting with digital’s disruption of print communication, then social media giving a voice to everyone in the marketplace, followed by the way mobile is freeing communicators from their desks. We’re well into the next wave, and this one could be […]