Category Archives: Social Media

Media Skills: Writing Promotional Messages for Social Media

This is the fourth post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. The AIDA model (Attention, […]

Media Skills: The Email Subject Line: Persuading People to Open Your Messages

This is the third post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. The email subject line may […]

Media Skills: Four Content Strategies for Business Social Networking

This is the second post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. One of the most […]

Intelligent Communication Technology: Social Listening Tools

Every day on Twitter, Facebook, and other social media platforms, millions of consumers and business customers rant, rave, brainstorm, offer help, and ask for help. Smart companies recognize that this global chatter is a gold mine of valuable insights, and they use social listening tools to figure out what people are saying about them and […]

Hall of Fame: Cemex and VMWare Prove the Benefits of Professional-Grade Social Networking

The “social” label in “social networking” and the consumer-entertainment origins of some of the most popular platforms can sometimes create the impression that these systems aren’t really professional-grade communication technologies. However, if one looks past the fun and frivolity of social media, it’s fascinating to see how some heavy-duty industrial and high-tech firms are putting […]

Hall of Fame: How GE Uses the Facebook Timeline to Tell Its Company History (with PowerPoint Slide for Classroom Use)

The timeline feature in Facebook is a great tool for visual narration, particularly if a company has a rich library of compelling photos and other visuals to use. And as GE demonstrates, if you're telling a story of innovation, it helps if you can start the story with an image of one of the most […]

Multi-Stage Messages: Another Intriguing Challenge of New Media

One of the more intriguing challenges/opportunities created by the array of new media choices is the concept of the multi-stage or multi-platform message, in which the delivery of a message starts on one platform and moves to additional platforms in order to give readers the complete message. For example, you can use Twitter to grab […]

Hall of Fame: GamesRadar.com’s Use of Twitter for Content Teasers (with PowerPoint Slide for Classroom Use)

One of the most effective business uses of Twitter is as a "headline-announcement service," alerting readers to new blog posts, new pieces in online magazines, and other fresh content. However, writing effective Twitter teasers for any given target audience is a bit of an artform. The videogame review site GamesRadar.com does a good job of […]

Putting Organizational Culture on Display: Good, Bad, or Just Inevitable?

One of the more intriguing effects of social media is the way these tools have put organizational culture on public display. Companies that might have once been known mostly by products, headquarters architecture, and advertising campaigns are now also represented (officially and unofficially) by legions of bloggers, YouTube producers, and Twitter users. Professionals and managers […]