Here is the sixth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job.

This video gives students a four-step decision model to guide them in making ethical communication choices.

Instructor version (concludes with information about the Bovée & Thill business communication series, including links to order examination copies)

Student version (identical to the instructor version, except for the textbook information)

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Here is the fifth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job.

This video helps students adapt their behavior to the five zones of professional etiquette: in the workplace, online, on the phone, in social settings, and while using mobile devices.

Instructor version (concludes with information about the Bovée & Thill business communication series, including links to order examination copies)

Student version (identical to the instructor version, except for the textbook information)

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Here is the fourth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job.

This video helps students understand how to find the optimum balance of emotional and logical appeals when crafting persuasive messages. Few message appeals are entirely emotional or entirely logical, so knowing enough about the audience to mix the right blend of appeals is essential to creating effective persuasive messages for both internal and external audiences.

Instructor version (concludes with information about the Bovée & Thill business communication series, including links to order examination copies)

Student version (identical to the instructor version, except for the textbook information)

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Here is the third video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job.

This video helps students understand the nuances of visual ethics and gives them a framework for making ethical choices when they create visuals for reports, presentations, and other communication projects.

Instructor version (concludes with information about the Bovée & Thill business communication series, including links to order examination copies)

Student version (identical to the instructor version, except for the textbook information)

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Here is the second video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job.

This video helps students tackle three challenges that all students and all business professionals face:

• Making every message and document more effective.
• Writing routine messages as quickly as possible to avoid getting swamped by the demands of everyday communication. 
• Tackling big projects such as major reports and formal presentations without getting overwhelmed by the size of the task. 

The video presents a single solution to all three challenges: the three-step writing process that we use throughout our business communication texts.

Instructor version (concludes with information about the Bovée & Thill business communication series, including links to order examination copies)

Student version (identical to the instructor version, except for the textbook information)

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We're excited to launch a new series of brief videos that you can use to supplement your lectures. These videos address specific communication challenges and offer practical advice that students can apply now in their coursework and take with them on the job.

We're producing two versions of each video. The instructor version concludes with information about the Bovée & Thill business communication series, including links to order examination copies. The student version is identical except for the textbook information.

The first video addresses a challenge that every business communicator faces: how to share negative information without being negative. Here are links to both versions:

Instructor version

Student version

We hope you find these useful, and we welcome any feedback you might have.

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QuickSwitch makes it easy to identify the best Bovée & Thill textbook for your business communication course and then quickly build your syllabus and lesson plans with our exclusive system.

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As you get rolling with a new term, you’ll probably be emphasizing the long-term value of the business communication course to your students. Here’s our list of 27 ways communication skills can help students in their personal and professional lives.

1. Succeeding in other college courses. From writing research papers to making presentations, the skills developed in the business communication course can help with virtually every other course students take.
2. Landing the best available job. The job-search process is essentially an interconnected set of business communication projects using a variety of media and interpersonal communication skills. It’s a great opportunity for students to put their finely tuned skills to work.
3. Positioning oneself for promotional opportunities. The managers who make promotional decisions like to keep an eye on up-and-coming talent, and communication skills play a critical role in how those employees perform and how they are perceived by colleagues, customers, and influential executives.
4. Becoming a more-effective online and offline networker. Networking is a vital skill for everyone from entrepreneurs to top-level corporate managers, and business communication equips people with the audience insights and communication skills they need to become valued and successful network participants.
5. Interacting with people up and down the corporate hierarchy. College-aged students aren’t always comfortable communicating with older, more-experienced colleagues, managers, and executives. Learning how to analyze an audience’s needs and expectations can help anyone handle these challenges with grace and confidence.
6. Solving problems. Every professional runs into problems in the workplace, and some jobs are all about problem solving. Communication is central to many business problems and challenges, whether it’s part of the problem or part of the solution.
7. Selling ideas, proposals, and products. The business world is littered with great ideas and well-designed products that never caught on because the people behind them didn’t know how to promote themselves or their marvelous creations. Even professionals who never come close to working in marketing or sales need to know how to persuade—a valuable skill students will learn in this course.
8. Understanding audiences. Whether it’s the other person in a one-on-one conversation or a global audience on digital media, knowing how to assess someone else’s information needs and emotional state improves every form of communication.
9. Developing digital information fluency. Finding, evaluating, and using digital information in an age of data overload is a make-or-break skill in many careers.
10. Developing visual literacy. From infographics to online video, visual media have become a fundamental part of business communication, not to mention the charts, graphs, diagrams, and other tools that have been in use for decades. A well-rounded business communication course can help students understand the power of visual communication, interpret business visuals, and make intelligent design choices in their own documents and presentations.
11. Developing a compelling personal brand. Even people turned off by the idea of branding themselves can benefit from knowing the behaviors and skills that combine to create the “social being” they present to the rest of the world.
12. Detecting and avoiding ethical lapses. Ethical dilemmas and ethical lapses should be core topics in business communication, of course. In addition to general guidelines for ensuring ethical communication, our texts offer such examples as overselling, obscuring negative information, and manipulating charts and graphs.
13. Avoid and resolving disputes. Understanding how communication works—or fails to work—helps people minimize confusion, avoid inadvertent insults, and keep tensions from escalating.
14. Diagnosing communication breakdowns. Sometimes even with good intentions and careful effort, communication efforts can fail. Professionals who understand a basic model of the communication process can use it to diagnose breakdowns and take corrective active.
15. Using communication technology professionally. It’s a rare student who isn’t equipped with some advanced communication and computing technologies these days, particularly one or more mobile devices, but using those tools in a professional context takes the sort of awareness and practice they’ll get in the business communication course.
16. Enhancing personal and social relationships. The value of communication skills certainly isn’t limited to the workplace. Knowing how to listen actively, speak persuasively, write carefully, and read critically can help just about any relationship.
17. Crafting life’s toughest messages with sensitivity. Rejection letters, condolences, and other messages on unwelcome issues are among a communicator’s toughest challenges. The principles taught in business communication can help writers address these situations with understanding and tact.
18. Improving communication confidence. By taking the mystery out of effective communication, this course helps students develop confidence in their ability to tackle any communication challenge.
19. Evaluating, editing, and revising the work of other writers. Professionals are often asked to review the writing of other people, and knowing how to help—without throwing a wrench into the works—requires a specific set of skills that students can learn in this course.
20. Leading and participating in more-effective meetings. The principles of interpersonal communication, group dynamics, and conflict resolution taught in business communication can go a long way toward making meetings more effective.
21. Listening actively for information, intent, and nuance. Among the many skills that make up communication competence, few outrank listening. The business communication course can teach the vital skill of active listening and the specific modes of critical, content, and empathic listening.
22. Communicating in a crisis. With the growth of social and mobile media, companies are under more pressure than ever to communicate quickly, clearly, and sensitively in the aftermath of accidents, tragedies, and other calamities. Anticipating likely events and responding with audience-focused messages are important managerial skills.
23. Recognizing the powers and pitfalls of nonverbal communication. All communication efforts are influenced by the presence or absence of nonverbal signals, and this course can help students recognize the signals they receive and manage the signals they send.
24. Communicating efficiently. Knowing how to craft messages and documents at a rapid clip is an essential survival skill for many professionals. By practicing with a proven method such as the three-step writing process, students can learn how to write not only effectively but efficiently, too.
25. Ensuring positive team outcomes. Team dynamics are a complicated subject, but one simple truth is that dysfunctional teams tend to communicate poorly while highly effective teams communicate well. The business communication course gives students the opportunity to grow their teamwork skills in a safe, supportive environment.
26. Enriching intercultural interactions. Reaching across international boundaries is a necessary skill for many professionals, and every business needs to connect with diverse groups of customers and employees. The business communication course teaches students how to communicate with people from other backgrounds and cultures—a necessary business skill and a lifelong source of pleasure.
27. Improving etiquette in all forms of contemporary media. For all their benefits, today’s tech tools create a host of potential etiquette problems. Students can use the course to identify and avoid the missteps that can hurt careers.

If you have other benefits you like to share with students, please let us know via the comments.

Best wishes for a successful term!

Photo credit: Steve Wilson

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Long and complex reports, such as corporate annual reports, can place a heavy burden on readers. Publishing these reports online presents an additional set of challenges, because readers can no longer just flip printed pages to skim content or establish context. Fortunately, the Web also provides new opportunities for structure and navigation that can make online reports easy to consume, if reports are crafted with readers' needs firmly in mind.

The London-based holding company WPP Group is the world’s largest marketing communication services firm, with more than 150 component companies involved in every conceivable aspect of advertising and related business activities. All together, WPP companies have nearly 180,000 employees in more than 100 countries. Trying to report on the annual progress of an organization this complicated is no easy task, but WPP’s intelligent, reader-friendly choices make its online annual reports easy to navigate and read.

The attached slides show eight screens from WPP's 2014 annual report, along with helpful annotations and lecture notes.

You can view the full report at http://www.wpp.com/annualreports/2014/ 
(When the 2015 report is eventually published, we assume it will be found at http://www.wpp.com/annualreports/2015/)

Download Slides Here: Bovee and Thill Blog – Hall of Fame – WPP annual report

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If you were fortunate enough to attend Holly Littlefield's presentation at the ABC convention in Seattle this past week, you were treated to an entertaining and highly instructive selection of social media failures. Her talk, "Audience, Brand, Channel: Using Social Media Cases to Teach Communications Concepts," offered a taste of everything from cringe-worthy image choices to clumsy non-apologies.

The examples Dr. Littlefield was able to show during her time slot are only a sample of the episodes she has collected, and she has generously agreed to let us share the full set with you. This extensive PowerPoint presentation (11 MB) offers a variety of cases that highlight the need to understand audiences and make intelligent decisions about communication channels.

Our thanks to Dr. Littlefield for sharing her insights and teaching resources.

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