Category Archives: Resources for Instructors

Free Video for Classroom Use: Communication Ethics: How to Make Good Choices When Your Choices Aren’t Clear

Here is the sixth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video gives students a four-step decision model to guide them in making ethical communication choices. Instructor version (concludes […]

Free Video for Classroom Use: The Five Zones of Professional Etiquette

Here is the fifth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video helps students adapt their behavior to the five zones of professional etiquette: in the workplace, online, on the […]

Free Video for Classroom Use: Balancing Emotional and Logical Appeals for Persuasive Messages

Here is the fourth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video helps students understand how to find the optimum balance of emotional and logical appeals when crafting persuasive messages. […]

Free Video for Classroom Use: Do Your Visuals Tell the Truth?

Here is the third video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video helps students understand the nuances of visual ethics and gives them a framework for making ethical choices when […]

Free Video for Classroom Use: The Three-Step Solution to Three Intimidating Challenges in Business Communication

Here is the second video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video helps students tackle three challenges that all students and all business professionals face: Making every message and […]

Free Video for Classroom Use: Sharing Negative Information Without Being Negative

We're excited to launch a new series of brief videos that you can use to supplement your lectures. These videos address specific communication challenges and offer practical advice that students can apply now in their coursework and take with them on the job. We're producing two versions of each video. The instructor version concludes with […]

Groundbreaking New Service: Change Business Communication Textbooks Quickly and Easily with QuickSwitch

QuickSwitch makes it easy to identify the best Bovée & Thill textbook for your business communication course and then quickly build your syllabus and lesson plans with our exclusive system.   The system works in three stages: Selection Advice and Transition Guides: The three books in the Bovée & Thill series cover a wider range […]

Hall of Fame: WPP’s Reader-Friendly Annual Report (with Slides for Classroom Use)

Long and complex reports, such as corporate annual reports, can place a heavy burden on readers. Publishing these reports online presents an additional set of challenges, because readers can no longer just flip printed pages to skim content or establish context. Fortunately, the Web also provides new opportunities for structure and navigation that can make […]

Dr. Holly Littlefield’s Epic Collection of Social Media Failures

If you were fortunate enough to attend Holly Littlefield's presentation at the ABC convention in Seattle this past week, you were treated to an entertaining and highly instructive selection of social media failures. Her talk, "Audience, Brand, Channel: Using Social Media Cases to Teach Communications Concepts," offered a taste of everything from cringe-worthy image choices […]