Category Archives: Teaching Social Media Skills

Media Skills: Five Tips for Using Communication Technology Effectively in Business Communication

This is the fifth post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. Technology brings a wide […]

Media Skills: Writing Promotional Messages for Social Media

This is the fourth post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. The AIDA model (Attention, […]

Media Skills: The Email Subject Line: Persuading People to Open Your Messages

This is the third post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. The email subject line may […]

Media Skills: Four Content Strategies for Business Social Networking

This is the second post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. One of the most […]

Dr. Holly Littlefield’s Epic Collection of Social Media Failures

If you were fortunate enough to attend Holly Littlefield's presentation at the ABC convention in Seattle this past week, you were treated to an entertaining and highly instructive selection of social media failures. Her talk, "Audience, Brand, Channel: Using Social Media Cases to Teach Communications Concepts," offered a taste of everything from cringe-worthy image choices […]

Will Today’s Students Push More Companies to Embrace Social Learning?

Via newsgroups, bulletin boards, and other information-sharing platforms, learning in various forms was one of the earliest social uses of digital networking. Moving into the Internet, World Wide Web, and social media eras, the opportunities to teach and learn online expanded beyond what even an optimistic dreamer might’ve envisioned decades ago. From informal crowdsourcing of […]

Multi-Stage Messages: Another Intriguing Challenge of New Media

One of the more intriguing challenges/opportunities created by the array of new media choices is the concept of the multi-stage or multi-platform message, in which the delivery of a message starts on one platform and moves to additional platforms in order to give readers the complete message. For example, you can use Twitter to grab […]