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BT VideosHere is the fourth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job.

This video helps students understand how to find the optimum balance of emotional and logical appeals when crafting persuasive messages. Few message appeals are entirely emotional or entirely logical, so knowing enough about the audience to mix the right blend of appeals is essential to creating effective persuasive messages for both internal and external audiences.

Instructor version (concludes with information about the Bovée & Thill business communication series, including links to order examination copies)

Student version (identical to the instructor version, except for the textbook information)