Category Archives: Document Design

The Emoji Question: Overcoming the Limitations of Lean Media

You know this situation well: You’re about to send a message via email or some form of text-based communication, but you’re worried that the right tone won’t come across. What if you’re trying to be humorously sarcastic, but the recipient thinks you’re being serious? Or what if you are trying to be friendly and sympathetic, […]

Hall of Fame: TD Ameritrade Aligns Form with Function (with PowerPoint Slides for Classroom Use)

One of the most powerful advantages of electronic media is the ability to structure the design and delivery of a message in a way that supports the optimal flow of the various information points within the message—matching form with function, in other words.The brokerage firm TD Ameritrade did this beautifully on a webpage that directs […]