Category Archives: Information Architecture

Hall of Fame: WPP’s Reader-Friendly Annual Report (with Slides for Classroom Use)

Long and complex reports, such as corporate annual reports, can place a heavy burden on readers. Publishing these reports online presents an additional set of challenges, because readers can no longer just flip printed pages to skim content or establish context. Fortunately, the Web also provides new opportunities for structure and navigation that can make […]

Multi-Stage Messages: Another Intriguing Challenge of New Media

One of the more intriguing challenges/opportunities created by the array of new media choices is the concept of the multi-stage or multi-platform message, in which the delivery of a message starts on one platform and moves to additional platforms in order to give readers the complete message. For example, you can use Twitter to grab […]

Hall of Fame: TD Ameritrade Aligns Form with Function (with PowerPoint Slides for Classroom Use)

One of the most powerful advantages of electronic media is the ability to structure the design and delivery of a message in a way that supports the optimal flow of the various information points within the message—matching form with function, in other words.The brokerage firm TD Ameritrade did this beautifully on a webpage that directs […]