Category Archives: Professionalism

Encouraging Students to Apply Their Skills Now: Make QA a Routine Part of the Writing Process

When manufacturers produce something, an essential step in the process is quality assurance (QA), a methodical evaluation of the product’s quality relative to its design goals. This is the last chance before the product ships out to customers to make sure it is something the company can be proud of. Encourage students to make QA […]

Encourage Your Students to Put Their New Skills to Work Right Away

The business communication course offers unusual value for students because the insights they gain and the skills they develop can be applied in so many aspects of their personal and professional lives. In the upcoming Thirteenth Edition of Excellence in Business Communication, we’ve added a highlight box theme called Apply Your Skills Now. These boxes […]

Free Video for Classroom Use: Communication Ethics: How to Make Good Choices When Your Choices Aren’t Clear

Here is the sixth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video gives students a four-step decision model to guide them in making ethical communication choices. Instructor version (concludes […]

Free Video for Classroom Use: The Five Zones of Professional Etiquette

Here is the fifth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video helps students adapt their behavior to the five zones of professional etiquette: in the workplace, online, on the […]

Using the Business Communication Course to Teach Professionalism

One of the major benefits of the business communication course is that it helps students practice so many valuable skills, from research and analysis to organization and document design. The course also creates an opportunity to incorporate these communication-focused skills into the larger context of being a business professional. We define professionalism as the quality […]

Putting Organizational Culture on Display: Good, Bad, or Just Inevitable?

One of the more intriguing effects of social media is the way these tools have put organizational culture on public display. Companies that might have once been known mostly by products, headquarters architecture, and advertising campaigns are now also represented (officially and unofficially) by legions of bloggers, YouTube producers, and Twitter users. Professionals and managers […]

Teaching Students to Keep Their Cool After a Public Insult

Consumer-review websites such as Yelp can be a boon or a bane to local businesses. They can help businesses with little or no advertising budget get exposure through positive word-of-mouth, but they can damage businesses when unhappy customers use the Internet to vent their frustrations. When a bad review is justified, it can alert potential […]