Category Archives: Storytelling

Teaching Storytelling Through Narrative Infographics

Infographics tend to fall into two basic categories: stylized data presentations and narratives. The former, such as this piece on customer satisfaction and loyalty, don’t necessarily convey any more information than basic charts and graphs in a conventional report or webpage would, but their communication value lies in their ability to catch the audience’s attention […]

Hall of Fame: How GE Uses the Facebook Timeline to Tell Its Company History (with PowerPoint Slide for Classroom Use)

The timeline feature in Facebook is a great tool for visual narration, particularly if a company has a rich library of compelling photos and other visuals to use. And as GE demonstrates, if you're telling a story of innovation, it helps if you can start the story with an image of one of the most […]

Business Storytelling Using Facebook’s New Timeline Feature; Suggestion for Student Activity

We've written here before about the power of storytelling in business communication, and all our textbooks now cover storytelling as a compositional mode, so we are definitely intrigued to see how businesses will be using Facebook's new timeline feature as a storytelling tool. This article in Ad Age highlights a number of firms that have […]

The True Story of an Overlooked Mode of Business Communication

In the beginning, there was storytelling. Humans have been telling stories for as long as they’ve been communicating. As individuals, stories are central to our experience of learning how to communicate. And much of the communication in contemporary life, from journalism to political discourse, relies on narrative structure. In spite of its pervasive role in […]