Category Archives: Writing Fundamentals

Twitter Exercise to Help Students Grasp the Value of Their Business Communication Course

This Twitter exercise can help students students grasp the value of the communication course and practice writing tight, focused messages at the same time. Have them write four messages of no more than 140 characters each to persuade other college students to take the business communication course. They should think of the first message as […]

Using Twitter to Teach Message Organization, Composition, and Revision

Twitter offers some interesting possibilities for teaching business writing skills. The 140-character limit forces writers to distill their messages to the essentials, and planning a multi-tweet message can expand this practice in clarity by encouraging writers to think through a unified sequence of points that support a primary headline tweet. Presentation expert Cliff Atkinson suggested […]

New Ways of Working, New Ways of Writing

[UPDATE: A video that discusses these nine modes and shows numerous examples is now available on the Bovee-Thill YouTube channel.] As businesses continue to adopt new media choices, the writer’s task is becoming more diverse and more demanding. In the old days, few businesspeople outside an advertising agency ever faced the challenge of writing headlines […]

Hall of Fame: Ignite Media Demonstrates Strong Paragraphs and Effective Transitions

This blog post from Ignite Media demonstrates several strong writing techniques, including unified, coherent paragraphs and effective transitions. Update 30 December 2013: The post on the Ignite Media blog (from February 2010) has been moved to the site's archives and reformatted; we've updated the link above in case you still want to use it for […]