From Robotic to Relatable: Infusing Personality into Business Communication

business communication instructor 
Introduction: The Communication Challenge

In today's fast-paced business world, effective communication is paramount. Yet many students and young professionals struggle to strike the right balance between professionalism and personality in their written communications. The result? Emails and reports that read like they were composed by robots rather than human beings. This robotic approach not only fails to engage the reader but can also hinder relationship-building and professional success.

The Personality Polish Solution

Enter the "Personality Polish" approach – a method designed to help students and professionals infuse character into their business writing without sacrificing professionalism. This technique bridges the gap between sterile, impersonal communication and overly casual prose, creating a sweet spot where messages are both competent and relatable.

Fundamental Principles

1. Communication as Relationship Building

The first step in the Personality Polish process is to recognize that business communication isn't just about conveying information; it's about building relationships. When students understand this fundamental principle, they can begin to see their emails and reports as opportunities to connect with their readers on a human level.

2. Embracing Natural Language

One key aspect of this approach is the use of natural language. Encourage students to write as they speak – in a professional context, of course. This doesn't mean using slang or colloquialisms, but rather adopting a conversational tone that feels authentic and engaging. For example:

  • Instead of: "I am writing to inquire about the status of the project."
  • Try: "I'm reaching out to check on how the project is progressing."

3. Strategic Use of Personal Pronouns

Many students have been taught to avoid "I" and "you" in formal writing, but in business communication, these pronouns can create a sense of direct dialogue. For instance:

  • Instead of: "We are pleased to inform you…"
  • Try: "I'm excited to share with you…"

This simple change instantly makes the message more personal and engaging.

Advanced Techniques

1. Incorporating Anecdotes and Examples

Appropriate anecdotes or examples can help to humanize business writing. A brief, relevant story can illustrate a point more effectively than a dry recitation of facts. For instance, when explaining a new process, a student might share a quick anecdote about how it solved a problem in a recent project.

2. Empathy in Communication

The Personality Polish approach emphasizes the importance of empathy. Students are encouraged to consider their reader's perspective, needs, and potential reactions. This mindset shift often results in more considerate and effective messaging. A request for information becomes not just a demand, but an acknowledgment of the reader's expertise and a demonstration of appreciation for their time.

3. Mastering Tone

While maintaining professionalism, students can learn to convey enthusiasm, curiosity, or concern through their word choices and sentence structures. For example:

  • Instead of: "The meeting is scheduled for Tuesday."
  • Try: "I'm looking forward to our meeting on Tuesday."

This simple adjustment adds a touch of warmth and anticipation to a simple statement.

4. The Art of Appropriate Self-Disclosure

Sharing a relevant personal insight or experience can help to build rapport and make the writer more relatable. For example, in a networking email, a student might mention a shared interest or a common professional challenge they've faced.

Structural Elements

1. Organization and Clarity

The Personality Polish approach doesn't neglect the importance of structure and clarity. Students learn to:

  • Organize their thoughts coherently
  • Present information in a logical flow
  • Break up dense paragraphs
  • Use bullet points judiciously
  • Incorporate subheadings to make their writing more reader-friendly

2. Crafting Powerful Openings and Closings

This method emphasizes the power of a strong opening and closing. Instead of generic introductions and conclusions, students learn to craft openings that immediately engage the reader and closings that leave a lasting impression.

The Impact of Personality Polish

By implementing the Personality Polish approach, students transform their business communication from robotic to relatable. Their emails and reports become not just vehicles for information, but tools for building relationships and advancing their professional goals. In a world where inboxes are overflowing and attention spans are short, this personable yet professional style helps their messages stand out and get results.

As students master this approach, they'll find that their communication becomes more effective and enjoyable. They'll build stronger professional relationships, elicit more positive responses, and ultimately, set themselves apart in the competitive business world. The Personality Polish method doesn't just improve writing skills – it enhances overall communication effectiveness, setting students up for long-term career success.

Introduction: The Communication Conundrum

In today's rapid-fire business environment, effective communication is not just important—it's critical. Many students and young professionals, however, find themselves caught in a communication quandary. They struggle to strike the perfect balance between professionalism and personality in their written communications. The result? Emails and reports that read as if they were generated by AI rather than composed by humans. This robotic approach not only fails to engage the reader but can also impede relationship-building and hinder professional growth.

The Personality Polish Solution

Enter the "Personality Polish" approach—a revolutionary method designed to help students and professionals infuse character into their business writing without compromising professionalism. This technique bridges the chasm between sterile, impersonal communication and overly casual prose, creating an optimal middle ground where messages are both competent and relatable.

Core Principles

1. Communication as Relationship Cultivation

The cornerstone of the Personality Polish process is the recognition that business communication isn't merely about transmitting information; it's about fostering relationships. When students internalize this fundamental principle, they begin to view their emails and reports as opportunities to connect with their readers on a human level, rather than as mere data transfers.

2. Embracing Authentic Expression

A key tenet of this approach is the use of natural language. We encourage students to write as they would speak in a professional context. This doesn't mean resorting to slang or colloquialisms, but rather adopting a conversational tone that feels genuine and engaging. For example:

– Instead of: "I am writing to inquire about the status of the project."
– Try: "I'm reaching out to see how the project is progressing."

3. Strategic Deployment of Personal Pronouns

While many students have been conditioned to avoid "I" and "you" in formal writing, these pronouns can create a sense of direct dialogue in business communication. For instance:

– Instead of: "It is our pleasure to inform you…"
– Try: "I'm excited to share with you…"

This simple shift immediately personalizes the message and enhances engagement.

Advanced Techniques

1. Weaving in Anecdotes and Examples

Judiciously chosen anecdotes or examples can breathe life into business writing. A brief, relevant story can illustrate a point more effectively than a dry recitation of facts. For instance, when explaining a new process, a student might share a succinct anecdote about how it resolved a challenge in a recent project.

2. Empathy in Action

The Personality Polish approach emphasizes the critical role of empathy. Students are guided to consider their reader's perspective, needs, and potential reactions. This paradigm shift often results in more considerate and effective messaging. A request for information transforms from a mere demand into an acknowledgment of the reader's expertise and a demonstration of appreciation for their time and insight

 3. Mastering the Art of Tone

While maintaining professionalism, students learn to convey a range of emotions—enthusiasm, curiosity, or concern—through their word choices and sentence structures. For example:

– Instead of: "The meeting is scheduled for Tuesday."
– Try: "I'm looking forward to our discussion on Tuesday."

This subtle adjustment adds a touch of warmth and anticipation to an otherwise mundane statement.

4. The Art of Appropriate Self-Disclosure

Sharing a relevant personal insight or experience can help build rapport and make the writer more relatable. For example, in a networking email, a student might mention a shared interest or a common professional challenge they've faced, creating an immediate connection.

Structural Elements

1. Organization and Clarity: The Backbone of Effective Communication

The Personality Polish approach doesn't neglect the critical importance of structure and clarity. Students master the art of:
– Organizing thoughts coherently
– Presenting information in a logical flow
– Breaking up dense paragraphs for improved readability
– Using bullet points strategically
– Incorporating subheadings to enhance navigation and comprehension

2. Crafting Compelling Openings and Closings

This method emphasizes the power of strong openings and closings. Instead of generic introductions and conclusions, students learn to craft openings that immediately captivate the reader and closings that leave a lasting impression, bookending their message with impact.

The Transformative Impact of Personality Polish

By implementing the Personality Polish approach, students metamorphose their business communication from robotic to relatable. Their emails and reports evolve from mere vehicles of information into powerful tools for building relationships and advancing professional goals. In a world of overflowing inboxes and dwindling attention spans, this personable yet professional style helps their messages stand out and achieve tangible results.

As students master this approach, they'll discover that their communication becomes not only more effective but also more enjoyable. They'll forge stronger professional relationships, elicit more positive responses, and ultimately distinguish themselves in the competitive business landscape. The Personality Polish method doesn't just refine writing skills—it enhances overall communication effectiveness, positioning students for long-term career success.

The Perfect Pair: Merging Excellence in Business Communication with Personality Polish

Excellence in Business Communication serves as the perfect complement to the Personality Polish approach. This comprehensive resource aligns seamlessly with the principles of infusing personality into professional writing, offering:

1. In-depth guidance on developing a conversational 
2. A wealth of examples and exercises for crafting competent and personable messages

3. Strategies for reader-centric writing and empathy in communication
4. Instruction on incorporating anecdotes and personal insights effectively
5. Techniques for using personal pronouns strategically
6. Methods for crafting engaging openings and closings that leave a lasting impression

By adopting Excellence in Business Communication, instructors provide their students with a robust framework for developing writing skills that are not only technically proficient but also personable and effective in building professional relationships. This textbook serves as an invaluable tool in transforming students' communication from formulaic to compelling, preparing them for unparalleled success in the modern business arena.

The synergy between the Personality Polish approach and Excellence in Business Communication creates a powerful learning experience. The textbook's comprehensive coverage of business communication principles, combined with the approach's focus on injecting personality and relatability, equips students with a unique skill set. They learn to navigate the delicate balance between professionalism and personal expression, resulting in communication that is both technically sound and genuinely engaging.

This integrated approach doesn't just teach students how to write—it empowers them to connect, influence, and succeed in their professional endeavors. By mastering these techniques, students position themselves as effective communicators who can build strong relationships, drive projects forward, and stand out in a competitive job market.

In the Personality Polish approach, supported by Excellence in Business Communication, represents a paradigm shift in business communication education. It prepares students not just for their first job, but for a lifetime of effective, engaging, and impactful communication in the ever-evolving business world.

author avatar
Court Bovee