Understanding Text-to-Video Technology In the rapidly evolving landscape of business communication instruction, text-to-video AI applications have emerged as powerful tools that are transforming how companies create and share visual content. These innovative applications use artificial intelligence to convert written text into professional-quality videos, complete with visuals, animations, and sometimes even realistic human avatars. […]
Author Archives: Court Bovee
Solving 16 Communication Challenges in Teaching Business Communication: Proven Methods for Student Engagement
Communication Breakdowns Hinder Effective Learning Instructors of business communication often face challenges in fostering effective and engaging learning environments. One significant obstacle is communication breakdowns—instances where key messages between instructors and students are misunderstood or overlooked. These breakdowns can manifest in various forms, from misaligned expectations to unclear feedback, hindering student engagement, creating frustration, […]
Debunking Common Misconceptions about Business Communication Instructors and the Course They Teach
Effective Communication Is Vital for Success; This Guide Debunks Misconceptions and Highlights Its Importance In today's rapidly evolving business landscape, effective communication serves as the cornerstone of professional success. Yet, many misconceptions persist about business communication education and its relevance in the modern workplace. This guide addresses these misconceptions head-on, revealing the sophisticated […]
Empowering Students to Thrive: The Power of Mashups in Teaching Business Communication
The Art of the Mashup: Transforming Business Communication Education In today's rapidly evolving business landscape, effective communication is more critical than ever. To equip students with the skills needed to thrive in this dynamic environment, educators must adopt innovative teaching methods that combine concepts from diverse domains. This document presents 16 enhanced mashups, integrating […]
Closing the Gaps: Rethinking Business Communication Education
In today’s fast-paced, globalized, and digitally-driven business environment, effective communication is no longer just a desirable skill—it’s essential. However, many business communication courses still cling to outdated models, leaving students unprepared for the challenges they’ll face in modern workplaces. From digital platforms and cross-cultural exchanges to crisis management and persuasive communication, critical gaps exist in […]
How Business Communication Instructors Can Benefit from Unlearning Outdated Practices and Adopting New Ones
The field of business communication is constantly evolving, and instructors must keep pace to ensure their teaching remains effective and relevant. While traditional methods may have served well in the past, they often fall short in engaging today's learners and preparing them for the complexities of modern business communication. To stay ahead of the curve, […]
The Invisible Influences in Teaching Business Communication
The Invisible Influences in Teaching Business Communication: Uncovering Hidden Forces In the realm of higher education, teaching business communication at the college level involves navigating a complex landscape of unseen forces and indirect influences. These hidden factors shape student learning, engagement, and overall success in ways that may not be immediately apparent in the […]
Preview of Part IV: Chapters 10-12, Business Communication Today, 16th Edition
Part IV of Business Communication Today, 16th Edition, focuses on mastering the art of crafting routine, negative, and persuasive messages, blending timeless communication strategies with cutting-edge applications of artificial intelligence (AI). This section prepares students to navigate real-world business scenarios effectively while leveraging AI tools to enhance clarity, empathy, and engagement. Chapter […]
The Multi-Audience Problem: Why “Cereal for Dinner” Became a Crisis Communication Case Study
This representative image visualizes the communication disconnect between corporate and consumer perspectives in the Kellogg's case. Images are illustrative and do not depict actual persons mentioned in this case study. In early 2024, WK Kellogg Co—custodian of one of the most recognizable food brands in the world—found itself engulfed in backlash after comments made by […]
Future-Proofing AI Instruction That Won’t Age Quickly
. Figure 1. Designing AI instruction that lasts means teaching judgment, ethics, and communication principles—not chasing tools that will soon change. AI evolves rapidly—but business communication education must be built to endure. For instructors evaluating AI coverage in today’s textbooks, the central concern is no longer whether AI is included. It is whether that content […]