Illustration showing a diverse group of business communication instructors gathered around an interconnected framework, symbolizing recurring teaching concerns such as relevance, engagement, rigor, and preparation for digital and AI-driven communication. Over the past four decades of working with thousands of business communication instructors, I’ve noticed that their questions—though diverse—tend to circle around 12 core […]
Author Archives: Court Bovee
AI in Every Chapter–Business Communication Today Sets the Standard
Explore how integrating AI into business communication curricula can revolutionize student learning, inspired by Business Communication Today, 16th Edition.
Innovation in a Bottle: Coca-Cola’s Digital Evolution
As Coca-Cola approaches its 150th anniversary, the beverage giant is proving that age is just a number in the digital age. Under the leadership of Pratik Thakar, its global head of generative AI, the company continues to pioneer new ways of connecting with consumers through technology while staying true to its emotional storytelling roots. […]
The Digital Backbone: Why Modern Companies Are Ditching Email for Real-Time Collaboration
In 2004, three entrepreneurs faced a seemingly simple challenge: they wanted to sell snowboards online. Tobias Lütke, Daniel Weinand, and Scott Lake had the vision, the products, and the determination to launch Snow Devil, their winter sports equipment company. What they lacked was a suitable platform to bring their dream to life. Rather than accepting […]
The Engagement Epidemic: How to Cure Student Apathy in Business Communication Courses
In today's fast-paced business world, effective communication is a critical skill that can make or break careers. However, many students find themselves disengaged from business communication lessons, hindering their learning and ultimately, their professional trajectory. To address this challenge, educators must employ innovative strategies that bridge the gap between classroom theory and real-world application. […]
The Ethical Tightrope: Navigating Persuasion and Manipulation in Business Communication
As business communication instructors, we face a daunting challenge: teaching students to persuade without manipulating. In today's high-stakes business world, the line between influence and manipulation is often blurred. This article explores the complexities of business communication, examining the fine line between legitimate influence and manipulative tactics. Beyond Persuasion: The Dark Side of […]
The Emoji Advantage: Teaching Students to Master Visual Communication in Business Communication
Equip Students for Emoji-driven Business Communication. As instructors of business communication, we have observed a fascinating shift in recent years: the integration of emojis into professional contexts. Once dismissed as frivolous or unprofessional, these tiny pictographs are now transforming the way we interact in the business world. This presents an exciting opportunity to incorporate […]
Teaching Business Communication Without Students in Fear: Strategies for Educators to Support Anxious and Apprehensive Students
Help Students Overcome Anxiety, Build Communication Confidence As an instructor, you play a crucial role in helping students develop effective communication skills. However, many students experience debilitating anxiety and apprehension when faced with communication tasks, hindering their ability to reach their full potential. This article provides you with practical strategies and techniques to create […]
How to Avoid High Student Failure Rates in Your Business Communication Course
Overcome Teaching Challenges with Proactive Strategies Teaching a business communication course can be both rewarding and challenging. Instructors often face significant obstacles, such as high failure rates, low student performance, and negative feedback, which can be demoralizing and reflect poorly on their teaching abilities. Addressing these issues proactively can lead to improved student outcomes […]
Uncovering Overlooked Challenges in Teaching Business Communication
Identifying Blind Spots in Teaching Business Communication Ensures Alignment with Evolving Trends. In teaching business communication, collective blind spots often arise when educators, institutions, or even students overlook critical aspects of the discipline. These blind spots may persist because of outdated assumptions, resistance to change, or a failure to recognize emerging trends. Identifying […]