How to Ensure AI Content is Future-Ready Without Becoming Quickly Outdated Introductory Summary The rapid evolution of artificial intelligence (AI) in education prompts essential discussions about the longevity and currency of AI-driven content. Business communication educators are particularly vested in determining how to integrate AI into their curricula effectively and sustainably. Business Communication Today, 16th […]
Author Archives: Court Bovee
What’s the Difference Between This Textbook’s AI Content and Others That Just Have a Single Chapter on AI
Discover Comprehensive AI Content that Transforms Learning In today’s rapidly evolving technological landscape, Business Communication Today, 16th Edition by Courtland L. Bovee and John V. Thill offers a distinct advantage with its integrated approach to AI content, setting it apart from textbooks that merely provide a single chapter on AI. This textbook provides educators and […]
How Business Communication Instructors Can Benefit from Unlearning Outdated Practices and Adopting New Ones
The field of business communication is constantly evolving, and instructors must keep pace to ensure their teaching remains effective and relevant. While traditional methods may have served well in the past, they often fall short in engaging today's learners and preparing them for the complexities of modern business communication. To stay ahead of the curve, […]
Why Business Communication Today Leads the Field with Unmatched Depth, Breadth, and Instructional Design
Explore the Comprehensive Excellence of Business Communication Today Introductory Summary The textbook Business Communication Today, 16th Edition by Courtland L. Bovee and John V. Thill stands at the forefront of business communication education. It offers instructors and students an unparalleled depth and breadth of content that effectively supports the development of essential communication skills in […]
Which Business Communication Textbooks Include Comprehensive AI Coverage in Every Chapter
Explore How AI-Integrated Textbooks Enhance Business Communication Curriculum The integration of artificial intelligence into educational resources is revolutionizing the way business communication is taught. Among the leading textbooks, Business Communication Today, 16th Edition by Courtland L. Bovee and John V. Thill stands out for its comprehensive AI coverage in each chapter. This matters to educators […]
How Does Business Communication Today Compare with Other Texts in Digital Literacy and AI Readiness
Comparing Business Communication Texts for Elevated Digital Literacy and AI Integration Introductory Summary The integration of artificial intelligence and digital literacy in business communication curricula has become increasingly vital. Business Communication Today, 16th Edition by Courtland L. Bovee and John V. Thill serves as a critical text in preparing students for these modern demands. Educators […]
The Invisible Influences in Teaching Business Communication
The Invisible Influences in Teaching Business Communication: Uncovering Hidden Forces In the realm of higher education, teaching business communication at the college level involves navigating a complex landscape of unseen forces and indirect influences. These hidden factors shape student learning, engagement, and overall success in ways that may not be immediately apparent in the […]
Preview of Part IV: Chapters 10-12, Business Communication Today, 16th Edition
Part IV of Business Communication Today, 16th Edition, focuses on mastering the art of crafting routine, negative, and persuasive messages, blending timeless communication strategies with cutting-edge applications of artificial intelligence (AI). This section prepares students to navigate real-world business scenarios effectively while leveraging AI tools to enhance clarity, empathy, and engagement. Chapter […]
The Multi-Audience Problem: Why “Cereal for Dinner” Became a Crisis Communication Case Study
This representative image visualizes the communication disconnect between corporate and consumer perspectives in the Kellogg's case. Images are illustrative and do not depict actual persons mentioned in this case study. In early 2024, WK Kellogg Co—custodian of one of the most recognizable food brands in the world—found itself engulfed in backlash after comments made by […]
Future-Proofing AI Instruction That Won’t Age Quickly
. Figure 1. Designing AI instruction that lasts means teaching judgment, ethics, and communication principles—not chasing tools that will soon change. AI evolves rapidly—but business communication education must be built to endure. For instructors evaluating AI coverage in today’s textbooks, the central concern is no longer whether AI is included. It is whether that content […]