TikTok, with its explosive growth and engaged user base, has emerged as a powerful platform for business communication. With over 1 billion active users worldwide, predominantly Gen Z and Millennials, TikTok offers unique opportunities for businesses to connect with audiences in creative and authentic ways. Key Strategies for Business Communicators 1. Brand Storytelling and Thought Leadership […]
Author Archives: Court Bovee
The Neuroscience of Business Communication: A Guide to Unlocking the Brain’s Potential
Effective communication is the lifeblood of any successful business. In today's fast-paced world, understanding how our brains process information is crucial for crafting compelling messages, influencing decisions, and fostering productive relationships. Neuroscience, the study of the brain and nervous system, offers valuable insights into how we can optimize communication strategies to achieve these goals. […]
Revitalizing Your Business Communication Course: A Modern Makeover
In today's fast-paced business world, staying current is not just beneficial—it's essential. As business communication instructors, we face a unique challenge: how do we ensure our curriculum remains relevant in an ever-changing landscape? Let's explore how to transform your course from outdated to cutting-edge, keeping your students engaged and prepared for the modern workplace and […]
The $1 Million Tweet: A Cautionary Tale for Business Communication Students
You're teaching the next generation of business professionals how to leverage social media for success. But amidst the excitement of connecting with customers and building brand awareness, it's crucial to remind students about the potential pitfalls of careless clicking. This article examines some of the most costly social media blunders in business history, providing concrete […]
Taylor Swift: A Masterclass in Business Communication and Strategy
Taylor Swift, one of the most influential artists of our time, is not just a musical icon but also a savvy businesswoman. Her ability to navigate the complex world of business communication has played a crucial role in her success. From leveraging social media to masterful brand management, Swift's approach to business offers valuable lessons […]
Martha Stewart’s Blueprint for Success: The Power of Clear and Effective Communication
Clear and effective communication is vital in both personal and professional contexts. It ensures that messages are understood as intended, reducing the potential for misunderstandings and errors. Clear communication promotes transparency, builds trust, and fosters stronger relationships. In the business world, it can enhance teamwork, boost productivity, and drive success by ensuring everyone is on […]
Unlock Your Students’ Potential: Why Storytelling Is the Hidden Gem of Business Communication
"The best stories are those that create worlds, evoke emotions, and leave the audience changed." –Film director and producer, Steven Spielberg. Storytelling is a powerful and essential skill for business communication instructors to teach their students, as it can significantly enhance their ability to connect with audiences, convey complex ideas, and drive action in professional […]
Meme Magic: Enhancing Business Communication with Viral Content Strategies
In an era dominated by digital media, the line between professional communication and viral content is increasingly blurred. From trending TikTok videos to ubiquitous memes, the principles that make online content shareable can be harnessed to transform business communication. This article explores how businesses can leverage the science of viral content to create more engaging, […]
Neuroscience Meets Business Writing: The Brain Science of Effective Business Communication
In today's fast-paced business world, effective communication is more crucial than ever. But what if you could tap into the very essence of how our brains process information to supercharge your emails, presentations, and interpersonal interactions? Welcome to the intersection of neuroscience and business writing, where understanding the brain's inner workings can transform your communication strategy. […]
The Meme Economy: How Internet Culture Is Reshaping Business Communication.
In the digital age, business communication is undergoing a radical transformation, driven by an unlikely force: internet memes. These bite-sized, shareable pieces of content have evolved from simple jokes to powerful tools for conveying complex ideas, building brand identity, and connecting with audiences in ways traditional methods never could. Memes, at their core, are cultural […]