Part VII of Business Communication Today, 16th Edition, focuses on preparing students for successful job searches and interviews in the modern workplace. These chapters combine practical strategies with cutting-edge applications of artificial intelligence (AI), empowering students to stand out in competitive employment markets and adapt to evolving hiring technologies. Chapter 18: Building Careers […]
Author Archives: Court Bovee
The AI Advantage: Elevating Teaching Quality and Productivity in Business Communication
Instructors of business communication are increasingly turning to artificial intelligence (AI) to transform how they teach, engage with students, and manage workloads. AI tools are enabling educators to streamline routine tasks, create personalized learning experiences, and deliver higher-quality instruction. In a world where technology is rapidly reshaping education, AI is emerging as a powerful partner […]
Teaching Digital Media in Business Communication in the AI Era
Written by Courtland Bovee and John Thill As digital media and artificial intelligence continue to transform business communication, instructors face the crucial task of preparing students for this rapidly evolving landscape. Students must learn not only to master traditional digital channels but also to effectively collaborate with AI tools that can help them write […]
The 12 Most Important Questions Instructors Ask about Teaching Business Communication (and the Answers You Need)
Illustration showing a diverse group of business communication instructors gathered around an interconnected framework, symbolizing recurring teaching concerns such as relevance, engagement, rigor, and preparation for digital and AI-driven communication. Over the past four decades of working with thousands of business communication instructors, I’ve noticed that their questions—though diverse—tend to circle around 12 core […]
AI in Every Chapter–Business Communication Today Set the Standard
Integrating AI to Elevate Business Communication Education Artificial Intelligence (AI) has become an integral part of modern education, particularly in the realm of business communication. By incorporating AI into the curriculum, educators can prepare students for a fast-evolving technological landscape. “Business Communication Today, 16th Edition” by Courtland L. Bovee and John V. Thill sets the […]
Innovation in a Bottle: Coca-Cola’s Digital Evolution
As Coca-Cola approaches its 150th anniversary, the beverage giant is proving that age is just a number in the digital age. Under the leadership of Pratik Thakar, its global head of generative AI, the company continues to pioneer new ways of connecting with consumers through technology while staying true to its emotional storytelling roots. […]
The Digital Backbone: Why Modern Companies Are Ditching Email for Real-Time Collaboration
In 2004, three entrepreneurs faced a seemingly simple challenge: they wanted to sell snowboards online. Tobias Lütke, Daniel Weinand, and Scott Lake had the vision, the products, and the determination to launch Snow Devil, their winter sports equipment company. What they lacked was a suitable platform to bring their dream to life. Rather than accepting […]
The Engagement Epidemic: How to Cure Student Apathy in Business Communication Courses
In today's fast-paced business world, effective communication is a critical skill that can make or break careers. However, many students find themselves disengaged from business communication lessons, hindering their learning and ultimately, their professional trajectory. To address this challenge, educators must employ innovative strategies that bridge the gap between classroom theory and real-world application. […]
The Ethical Tightrope: Navigating Persuasion and Manipulation in Business Communication
As business communication instructors, we face a daunting challenge: teaching students to persuade without manipulating. In today's high-stakes business world, the line between influence and manipulation is often blurred. This article explores the complexities of business communication, examining the fine line between legitimate influence and manipulative tactics. Beyond Persuasion: The Dark Side of […]
The Emoji Advantage: Teaching Students to Master Visual Communication in Business Communication
Equip Students for Emoji-driven Business Communication. As instructors of business communication, we have observed a fascinating shift in recent years: the integration of emojis into professional contexts. Once dismissed as frivolous or unprofessional, these tiny pictographs are now transforming the way we interact in the business world. This presents an exciting opportunity to incorporate […]