Discussion Questions and Answers: 1. Balancing Sustainability and Transparency: Companies like H&M can avoid greenwashing by focusing on specific and verifiable claims about their sustainability initiatives. This includes providing data, using clear language, and avoiding vague terms like "eco-friendly" without explanation. Transparency is key. Companies should disclose their entire environmental footprint, not just highlight selective […]
Author Archives: Court Bovee
Elevate Your Business Communication Instruction: Effective Strategies for Success
As a business communication instructor, shaping future professionals requires a dynamic approach that fosters both knowledge and practical skills. Here are key strategies to become a more effective instructor and empower your students, supported by research references: 1. Tailor your communication to your audience. Understand your students' backgrounds, learning styles, and career aspirations. Adapt your […]
Lost in Rome, Ignored at Home: CEO Finally Answers After Online Shaming Storm
ANSWERS TO DISCUSSION QUESTIONS 1. How can CEOs effectively communicate with frustrated customers during a crisis, balancing personal engagement with the risk of appearing inauthentic or staged? Balancing act: CEOs need to find a middle ground between: Authentic empathy: Showing genuine understanding and concern for the customer's situation. Transparency and accountability: Acknowledging mistakes and outlining […]
A Personal Note from Court Bovee and John Thill
Subject: The Thrill of Business Communication in a Dynamic World Exciting times lie ahead for business communication educators! Current events constantly offer real-world examples that can motivate and energize students, propelling them towards even greater success. We understand the challenge of incorporating real-world scenarios into your curriculum. That's why in upcoming posts, I'll be providing a […]
Cardi B, Kim K, and the Price of Poor Disclosure: A Business Communication Lesson
ANSWERS: Here's a breakdown of the questions and how to approach answers, considering some ethical complexities involved: Question 1: Does pairing health-focused products with popular influencers create a false sense of scientific legitimacy or medical endorsement? Yes, it often can. Many influencers don't have qualifications in health, nutrition, or medicine. Their popularity arises from other […]