. Figure 1. Designing AI instruction that lasts means teaching judgment, ethics, and communication principles—not chasing tools that will soon change. AI evolves rapidly—but business communication education must be built to endure. For instructors evaluating AI coverage in today’s textbooks, the central concern is no longer whether AI is included. It is whether that content […]
Category Archives: AI & Technological Transformation
The 12 Most Important Questions Instructors Ask about Teaching Business Communication (and the Answers You Need)
Illustration showing a diverse group of business communication instructors gathered around an interconnected framework, symbolizing recurring teaching concerns such as relevance, engagement, rigor, and preparation for digital and AI-driven communication. Over the past four decades of working with thousands of business communication instructors, I’ve noticed that their questions—though diverse—tend to circle around 12 core […]