Category Archives: Document Design

Hall of Fame: TD Ameritrade Aligns Form with Function (with PowerPoint Slides for Classroom Use)

One of the most powerful advantages of electronic media is the ability to structure the design and delivery of a message in a way that supports the optimal flow of the various information points within the message—matching form with function, in other words.The brokerage firm TD Ameritrade did this beautifully on a webpage that directs […]