Category Archives: Research

A Lighthearted Hall of Shame: The Number of Google Hits Is a Reliable Indicator of . . . the Number of Google Hits

We thought we'd wrap up the school year with a look at the numerical side of communication. Sports-minded students might've seen this map, labeled "Who Is the Most Popular Athlete in Your State?" Aside from LeBron James's universal popularity, the map shows some fairly predictable regional preferences—Tom Brady in New England, Payton Manning in Colorado, […]