From a student's frustration with complex design software emerged one of technology's most transformative success stories. Melanie Perkins, while teaching graphic design at university in Perth, Australia, observed her students spending entire semesters just learning where buttons were located in professional design programs. This pain point sparked a revolutionary idea: what if design could be […]
Category Archives: Resources for Instructors
20 Failures in Business Communication and Lessons Learned: Effective Methods of Teaching Business Communication
This resource outlines key examples of real-world business communication failures, from public relations disasters to internal miscommunications, and provides in-depth lessons learned from each scenario. It also offers classroom discussion points to help students analyze what went wrong, explore alternative strategies, and apply these insights to future business communication practices. 1. United Airlines' Response […]
Breaking the Mold: 10 Unconventional Techniques for Teaching Business Communication
Traditional business communication instruction often relies on structured lectures and assignments. However, today's dynamic business landscape demands adaptable and creative communicators. This article presents ten unconventional strategies to inject fresh energy and real-world relevance into your business communication curriculum, fostering a deeper understanding and practical application of key skills. 1. Improvisation: The Art of […]
The Mystery of Resilient Corporate Apologies: Solving the Hidden Keys to Restoring Brand Trust
When Southwest Airlines' empire crumbled during the 2022 holiday season, leaving millions stranded, a peculiar pattern emerged in their response—one that would expose a hidden truth about modern corporate crisis management. What dark art transforms devastating corporate disasters into unlikely triumphs? Why do some company apologies heal wounds while others deepen them? Through a labyrinth […]
The Empathy Lens: Understanding Emotional and Psychological Drivers in Teaching Business Communication
In the realm of business education, teaching effective communication skills is paramount. However, the success of this endeavor hinges not just on the content delivered, but on understanding and addressing the emotional and psychological factors that influence student learning and engagement. This article explores six key drivers that shape students' experiences in business communication courses […]
How AI Image Generators Are Transforming Business Communication Instruction
AI-powered image generation continues to advance, offering cutting-edge tools that transform creative processes across industries. Business communication specialists can now leverage these platforms for various tasks, including content creation and business communication instruction. Some offer their services for free. Below are key developments and innovative tools shaping the current landscape. Key AI Image Generators […]
The Frictionless Classroom: Transforming Business Communication Instruction for the Digital Age
In today's fast-paced business world, communication is not just a skill; it's a superpower. The ability to articulate ideas clearly, persuade effectively, and collaborate seamlessly is a key differentiator for success. Yet, in many classrooms, the teaching of business communication can feel more like a struggle than a launchpad. Outdated methods, a disconnect between theory […]
Unseen Forces Shaping the Future of Teaching Business Communication
Hidden Forces Shape Business Communication Teaching, Influencing Course Content and Methods In the ever-evolving field of business communication, educators are influenced by a variety of factors, both visible and invisible. While some influences, such as course content or textbook choices, are immediately apparent, many unseen forces operate beneath the surface, shaping how instructors approach […]
Empowering the Next Generation: Why Active Learning Is the Future of Business Communication
In recent years, a prominent theme has emerged in the field of business communication education: a shift away from traditional, lecture-based instruction towards active, experiential learning. This trend reflects a growing understanding that students learn more effectively when they are actively engaged in the learning process, rather than passively receiving information. As business communication is […]
Words Matter: 26 Ethical Pitfalls and Opportunities in Business Communication Instruction
In today's complex business environment, ethical communication challenges pose significant risks to organizational success and stakeholder trust. This comprehensive guide examines 26 critical issues in business communication ethics, from misrepresentation and greenwashing to data privacy and AI bias. Through detailed analysis of real-world cases, ethical considerations, and practical solutions, the document provides essential guidance for […]