In an era where AI and technology increasingly intersect with creative expression, Apple's "Crush" commercial for the iPad Pro struck a particularly sensitive nerve. The visually arresting ad featured various symbols of artistic creation – from musical instruments to books – being systematically destroyed and compressed into an iPad, all while Sonny and Cher's "All […]
Category Archives: Resources for Instructors
Preview of Part II: Chapters 4-6, Business Communication Today, 16th Edition
Part II of Business Communication Today, 16th Edition, guides readers through the essential three-step writing process—planning, writing, and completing messages—with an innovative focus on artificial intelligence (AI). These chapters deliver a modern, practical approach to mastering professional communication while leveraging cutting-edge tools that prepare students for the future of work. Chapter 4: […]
What Is Your Business Communication Instructor Profile? Take the Test and See
Unlock your unique teaching strengths and elevate your business communication course with personalized guidance. This concise 10-question assessment helps you pinpoint your instructional approach and highlight areas for growth. Whether you're a seasoned educator or new to the role, this tool will empower you to refine your teaching methods and better prepare your students for […]
The Digital Evolution of Business Communication Education: A Roadmap to Professional and Institutional Excellence
The adoption of Business Communication Today, Sixteenth Edition, provides instructors with a comprehensive toolkit that extends far beyond traditional textbook benefits. This resource serves as a cornerstone for professional development, classroom excellence, curriculum enhancement, and institutional advancement within today's rapidly evolving educational landscape. Professional Enhancement and Credibility Instructors who adopt Business Communication Today position […]
From Plagiarism to Prosperity: How Grammarly Revolutionized Digital Writing by Bovee and Thill
Grammarly originated from Max Lytvyn's work on plagiarism detection software, where he realized many writers plagiarize due to struggles with effective communication. In 2009, Lytvyn, Alex Shevchenko, and Dmytro Lider founded Grammarly to help people master English grammar and write more confidently. Initially focused on basic grammar checking, Grammarly has evolved significantly. Today, the […]
Preview of Part I, Chapters 1-3, of Business Communication Today, 16th Edition
Business Communication Today (16th Edition) begins with an exploration of foundational concepts in professional communication while incorporating the revolutionary impact of artificial intelligence (AI). This modern focus equips instructors with tools to prepare students for the evolving demands of business communication. Chapter 1: Professional Business Communication in the Age of AI This chapter […]
Beyond Basic Bots: Kickfin’s AI Strategy Redefines Business Communication
In the fast-paced world of hospitality, the end of a long shift traditionally meant one more tedious task: tip distribution. Enter Kickfin, an Austin-based startup that's transforming this nightly ritual with a seamless digital solution. Their platform enables instant tip payments directly to employees' bank accounts, eliminating the safety risks of cash handling and the […]
An Instructor Quiz on AI’s Role in Digital, Social, and Visual Media
The rise of digital, social, and visual media has fundamentally transformed how businesses communicate with their audiences and build meaningful connections. To prepare students for success in this fast-paced and ever-evolving landscape, it’s essential that business communication textbooks address the critical skills needed to navigate these mediums effectively. From crafting impactful digital messages to leveraging […]
An Instructor Quiz on the Role of AI in the Three-Step Writing Process: Planning, Composing, and Completing Business Messages
The process of planning, composing, and completing business messages is fundamental to effective communication in the workplace. With artificial intelligence (AI) transforming how these tasks are approached, it’s critical that business communication textbooks keep up with modern tools and techniques. This quiz is designed to help you evaluate whether your current textbook adequately covers […]
The AI Revolution Demands a Curriculum Update: Choose Business Communication Today, 16th Edition, to Equip Your Students with the Skills They Need Now
The rapid advancements in artificial intelligence, digital communication platforms, and evolving workplace dynamics have transformed the way businesses operate and communicate. To prepare students for success in this fast-paced environment, business communication curricula must keep pace with these changes. Business Communication Today, 16th Edition, stands at the forefront of this revolution, offering a forward-thinking, comprehensive […]