Category Archives: Resources for Instructors

The Ethical Tightrope: Navigating Persuasion and Manipulation in Business Communication

  As business communication instructors, we face a daunting challenge: teaching students to persuade without manipulating. In today's high-stakes business world, the line between influence and manipulation is often blurred. This article explores the complexities of business communication, examining the fine line between legitimate influence and manipulative tactics.   Beyond Persuasion: The Dark Side of […]