As a college instructor, you will inevitably encounter various types of problem students. These students can disrupt the learning environment, create challenges for you and other students, and hinder the overall success of your course. In this article, we will discuss ten common types of problem students and provide suggestions on how to best handle […]
Category Archives: Resources for Instructors
Overcoming the Top 10 Challenges in Teaching a Business Communication Course
Teaching a college business communication course can be both rewarding and challenging. As an instructor, you are tasked with preparing students for effective communication in the professional world. However, there are several obstacles that you may encounter along the way. In this article, we will discuss the top 10 challenges in teaching a college business […]
12 of the Most Controversial Issues in Business Communication and How to Handle Them in the Classroom
As a business communication instructor, it is crucial to equip your students with the skills and knowledge needed to navigate the complex and often controversial aspects of workplace communication. By addressing these issues in the classroom, you can help your students develop the sensitivity, adaptability, and professionalism required to succeed in today's diverse and ever-changing […]
Why Business Communication Courses Matter More Than Ever in an AI-Driven World
In the era of artificial intelligence, the importance of business communication courses in college curricula has never been more apparent. As AI increasingly automates routine tasks, the ability to effectively communicate complex ideas, collaborate with diverse teams, and navigate the nuances of human interaction becomes a critical skill set for future professionals. Business communication courses […]
Where’s the Empathy? Uber’s Icy Response Leaves Passengers Cold
Answers to Discussion Questions: 1. How could Uber's communication address controversies better? What strategies could rebuild trust and image? Empathy and Transparency: Acknowledge concerns genuinely, expressing regret and outlining concrete steps to address issues. Clear and Concise Language: Avoid jargon and technical terms, focusing on plain language that resonates with a broad audience. Proactive Communication: […]
Reducing the Stress of Writing
From Puffs to Bluffs: How General Mills Missed the Mark with Business Communication
Discussion Questions: and Answers 1. What communication mistakes did General Mills make in their response to the Cocoa Puffs shrinkflation? Lack of transparency: General Mills failed to directly acknowledge the size reduction, focusing instead on highlighting recipe changes. This created an impression of being evasive and dismissive of consumer concerns. Ignoring consumer sentiment: General Mills […]
From Outrage to Adjustment: Netflix Navigates Password Sharing Policy Backlash
Answers to Discussion Questions: 1. How effectively did Netflix communicate the initial password-sharing restrictions? Did their approach consider potential user reactions and concerns? Netflix's initial communication regarding password-sharing restrictions likely lacked sufficient consideration for potential user reactions and concerns. The policy faced immediate backlash, suggesting the message may have been unclear, abrupt, or failed to […]
From KitKat to Catastrophe: A Case Study in Failed Business Communication
Answers 1. Here's how Nestle could have handled the Greenpeace criticism differently: Acknowledge the concerns: Publicly acknowledge Greenpeace's criticisms and express understanding of the environmental concerns surrounding palm oil. Transparency and commitment: Explain their current efforts towards sustainable palm oil sourcing and outline a clear roadmap for future improvements. Open dialogue: Encourage open dialogue with […]
Unlocking Student Potential: Helping Students See Why Business Communication Is Vital
As a business communication instructor, you have the exciting opportunity to transform student perceptions of this course. It's one thing to know this material is important, and another entirely to ignite genuine enthusiasm in your students. Here's how to frame the course in a way that resonates with their ambitions and goals: Start with the […]