These PowerPoint slides offer annotated examples from three companies making effective use of social media tools to develop customer relationships: Biznik Segway Lie-Nielsen Toolworks You can download the PowerPoint file from the link below.
Category Archives: Resources for Instructors
Have Your Students Judge Their Promotional Skills Using Real-Life Test Results
As George Bernard Shaw famously put it, the single biggest problem in communication is the illusion that it has taken place. One of the great promises of online business communication is the relative ease with which companies can test to see how well their communication efforts are working. Online marketing expert Anne Holland’s website offers […]
When Free Speech Isn’t Quite So Free: Legal Hazards in Online Communication
Millions of bloggers, tweeters, and forum posters appreciate the free-wheeling nature of online communication, but a growing number are learning that free speech sometimes has a steep price. As Santa Clara University’s Eric Goldman emphasizes in this helpful overview article, “Most people have no idea of the liability they face when they publish something online.” […]