The timeline feature in Facebook is a great tool for visual narration, particularly if a company has a rich library of compelling photos and other visuals to use. And as GE demonstrates, if you're telling a story of innovation, it helps if you can start the story with an image of one of the most […]
Category Archives: Social Media
Multi-Stage Messages: Another Intriguing Challenge of New Media
One of the more intriguing challenges/opportunities created by the array of new media choices is the concept of the multi-stage or multi-platform message, in which the delivery of a message starts on one platform and moves to additional platforms in order to give readers the complete message. For example, you can use Twitter to grab […]
Putting Social Media to Work: Three Examples (with PowerPoint Slides for Classroom Use)
These PowerPoint slides offer annotated examples from three companies making effective use of social media tools to develop customer relationships: Biznik Segway Lie-Nielsen Toolworks You can download the PowerPoint file from the link below.
The Commenting Conundrum: Are Blog Comments a Useful Measurement of Social Media Engagement?
Judging from the number of articles offering advice, the question of how to encourage more comments on posts is a matter of wide concern among bloggers. In fact, this dilemma seems to be at the heart of the social media model. Blog comments can be tremendously valuable in multiple ways, of course, from gathering market […]
12