Category Archives: Social Media

Putting Organizational Culture on Display: Good, Bad, or Just Inevitable?

One of the more intriguing effects of social media is the way these tools have put organizational culture on public display. Companies that might have once been known mostly by products, headquarters architecture, and advertising campaigns are now also represented (officially and unofficially) by legions of bloggers, YouTube producers, and Twitter users. Professionals and managers […]

Business Storytelling Using Facebook’s New Timeline Feature; Suggestion for Student Activity

We've written here before about the power of storytelling in business communication, and all our textbooks now cover storytelling as a compositional mode, so we are definitely intrigued to see how businesses will be using Facebook's new timeline feature as a storytelling tool. This article in Ad Age highlights a number of firms that have […]

Media Curation: A Powerful New Tool for Finding the Information That Matters to Your and Your Students

Newsfeeds from blogs and other online publishers can be a great way to stay on top of developments in any field. However, anyone who has signed up for more than a few RSS feeds has probably experienced the "firehose effect" of getting so many feeds so quickly that it becomes impossible to stay on top […]

From Lighthearted to Laugh-Out-Loud: Are Social Media Changing the Tone of Business Writing?

Have you noticed more companies lowering their guard when it comes to communicating in a lighthearted style? We have only anecdotal observations on this, but as social media change the nature of the relationships between companies and their stakeholders, we’ve noticed an uptick in the number of companies working humor into their routine communication efforts. […]

Managing Communication in a Social Media Environment

Social media offer many compelling benefits, but managing business communication in this rapidly changing environment is not a simple task, for a number of reasons: The communication effort is more complex, with more internal and external channels to staff and monitor. Managers need to make sure that outgoing messages are consistent, that incoming messages are […]

Hall of Shame–and Fame: Chargify Infuriates Its Customer Base, Then Shares the Lessons Learned

Want to make an unpleasant situation even worse? Spring the news on people with no warning. Chargify, which provides securing billing solutions for small to midsized e-commerce companies, charges its clients flat monthly fees based on the number of customers they have. This tiered pricing plan keeps costs low for e-commerce startups that still have […]

Hall of Fame: Red Bull’s Audience-Centered Approach to Social Media (with PowerPoint Slide for Classroom Use)

The energy drink company Red Bull has one of the largest fan bases on Facebook, giving it the opportunity to connect with millions of enthusiastic customers. This annotated PowerPoint slide illustrates the company's audience-centered approach to social media—sharing information and stimulating conversations among fans—rather than the traditional mode of delivering promotional messages to passive receivers.