Cole Nussbaumer Knaflic At the intersection of mathematics and business, Cole Nussbaumer Knaflic discovered her calling: helping people transform complex data into compelling stories. With credentials spanning applied mathematics and business administration, Knaflic honed her expertise through roles in banking, private equity, and Google's People Analytics team before founding Storytelling with Data, where she […]
Category Archives: Storytelling
Words That Work: How a Multilingual Storyteller is Transforming Business Communication
Rashida Tayabali From the vibrant storytelling traditions of Kenya to the bustling business landscape of Sydney, Rashida Tayabali has transformed her lifelong passion for narrative into a thriving career helping businesses find their voice. As a multilingual communicator fluent in six languages, Tayabali brings a uniquely nuanced understanding of how words can bridge cultures […]
Unlock Your Students’ Potential: Why Storytelling Is the Hidden Gem of Business Communication
"The best stories are those that create worlds, evoke emotions, and leave the audience changed." –Film director and producer, Steven Spielberg. Storytelling is a powerful and essential skill for business communication instructors to teach their students, as it can significantly enhance their ability to connect with audiences, convey complex ideas, and drive action in professional […]
Teaching Storytelling Through Narrative Infographics
Infographics tend to fall into two basic categories: stylized data presentations and narratives. The former, such as this piece on customer satisfaction and loyalty, don’t necessarily convey any more information than basic charts and graphs in a conventional report or webpage would, but their communication value lies in their ability to catch the audience’s attention […]
Hall of Fame: How GE Uses the Facebook Timeline to Tell Its Company History (with PowerPoint Slide for Classroom Use)
The timeline feature in Facebook is a great tool for visual narration, particularly if a company has a rich library of compelling photos and other visuals to use. And as GE demonstrates, if you're telling a story of innovation, it helps if you can start the story with an image of one of the most […]