"The best stories are those that create worlds, evoke emotions, and leave the audience changed." –Film director and producer, Steven Spielberg. Storytelling is a powerful and essential skill for business communication instructors to teach their students, as it can significantly enhance their ability to connect with audiences, convey complex ideas, and drive action in professional […]
Category Archives: Storytelling
Teaching Storytelling Through Narrative Infographics
Infographics tend to fall into two basic categories: stylized data presentations and narratives. The former, such as this piece on customer satisfaction and loyalty, don’t necessarily convey any more information than basic charts and graphs in a conventional report or webpage would, but their communication value lies in their ability to catch the audience’s attention […]
Hall of Fame: How GE Uses the Facebook Timeline to Tell Its Company History (with PowerPoint Slide for Classroom Use)
The timeline feature in Facebook is a great tool for visual narration, particularly if a company has a rich library of compelling photos and other visuals to use. And as GE demonstrates, if you're telling a story of innovation, it helps if you can start the story with an image of one of the most […]