Dolly Parton, an Iconic Figure in American Culture Dolly Parton exemplifies the pinnacle of strategic communication in the business world. Her multifaceted career spans music, entertainment, entrepreneurship, and philanthropy, offering a rich tapestry of lessons for business communication professionals and students alike. This comprehensive case study delves into Parton's communication strategies, exploring how her approach […]
Category Archives: Teaching Social Media Skills
Taylor Swift: A Masterclass in Business Communication and Strategy
Taylor Swift, one of the most influential artists of our time, is not just a musical icon but also a savvy businesswoman. Her ability to navigate the complex world of business communication has played a crucial role in her success. From leveraging social media to masterful brand management, Swift's approach to business offers valuable lessons […]
Media Skills: Five Tips for Using Communication Technology Effectively in Business Communication
This is the fifth post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. Technology brings a wide […]
Media Skills: Writing Promotional Messages for Social Media
This is the fourth post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. The AIDA model (Attention, […]
Media Skills: The Email Subject Line: Persuading People to Open Your Messages
This is the third post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. The email subject line may […]
Media Skills: Four Content Strategies for Business Social Networking
This is the second post in a new series in which we explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. One of the most […]
Media Skills: Online Etiquette
This is the first post in a new series in which we will explore a variety of essential skills for using digital, social, and visual media. We’ll present the information in ways that you can share directly with your students, and we hope this information will enhance your lectures and class discussions. Digital media seem […]
Five Steps to Help Your Students Develop Their Personal Brands
Most students preparing to enter or reenter the job market have probably heard the advice to develop a personal brand but might not know how to proceed. Here are five steps that can make the task feel easier and more authentic. Step 1: Don’t Call It Personal Branding If You Don’t Care for the Term […]
Dr. Holly Littlefield’s Epic Collection of Social Media Failures
If you were fortunate enough to attend Holly Littlefield's presentation at the ABC convention in Seattle this past week, you were treated to an entertaining and highly instructive selection of social media failures. Her talk, "Audience, Brand, Channel: Using Social Media Cases to Teach Communications Concepts," offered a taste of everything from cringe-worthy image choices […]
Multi-Stage Messages: Another Intriguing Challenge of New Media
One of the more intriguing challenges/opportunities created by the array of new media choices is the concept of the multi-stage or multi-platform message, in which the delivery of a message starts on one platform and moves to additional platforms in order to give readers the complete message. For example, you can use Twitter to grab […]
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