This representative image visualizes the communication disconnect between corporate and consumer perspectives in the Kellogg's case. Images are illustrative and do not depict actual persons mentioned in this case study. In early 2024, WK Kellogg Co—custodian of one of the most recognizable food brands in the world—found itself engulfed in backlash after comments made by […]
Tag Archives: management
Future-Proofing AI Instruction That Won’t Age Quickly
. Figure 1. Designing AI instruction that lasts means teaching judgment, ethics, and communication principles—not chasing tools that will soon change. AI evolves rapidly—but business communication education must be built to endure. For instructors evaluating AI coverage in today’s textbooks, the central concern is no longer whether AI is included. It is whether that content […]
Is Your Business Communication Course Keeping Up with the Job Market?
How Ready Are You to Teach AI in Business Communication? Take the Quiz!
Here’s a 25-question multiple-choice quiz to help you assess your preparedness for teaching AI in your business communication course. Section 1: Understanding AI in Business Communication 1. What is artificial intelligence (AI) primarily used for in business communication? a) Replacing human communication b) Enhancing efficiency, personalization, and automation c) Eliminating the need […]
The AI Revolution Demands a Curriculum Update: Choose Business Communication Today, 16th Edition, to Equip Your Students with the Skills They Need Now
The rapid advancements in artificial intelligence, digital communication platforms, and evolving workplace dynamics have transformed the way businesses operate and communicate. To prepare students for success in this fast-paced environment, business communication curricula must keep pace with these changes. Business Communication Today, 16th Edition, stands at the forefront of this revolution, offering a forward-thinking, comprehensive […]
Applying the Pareto Principle to Teaching Business Communication
The Pareto Principle, or the 80/20 rule, offers a valuable framework for optimizing business communication education. By focusing on the 20% of actions that yield 80% of results, educators can streamline their curriculum, enhance student engagement, and ultimately improve learning outcomes. This refined approach builds upon the original article, addressing its limitations and incorporating […]
Enhancing Student Value in Business Communication: Innovative Approaches for Instructors
Instructors play a vital role in adding value to students' learning experiences, especially in a business communication course where practical skills are essential. By identifying pain points, addressing unmet needs, and aligning value creation with teaching goals, instructors can significantly enhance student outcomes. Pain Points and Unmet Needs in Business Communication Courses Lack of Practical […]
The Dolly Effect: Revolutionizing Business Communication Through Authenticity and Strategy
Dolly Parton, an Iconic Figure in American Culture Dolly Parton exemplifies the pinnacle of strategic communication in the business world. Her multifaceted career spans music, entertainment, entrepreneurship, and philanthropy, offering a rich tapestry of lessons for business communication professionals and students alike. This comprehensive case study delves into Parton's communication strategies, exploring how her approach […]
Revolutionizing Business Communication Instruction: A Guide for Educators
Introduction As instructors of business communication, we face the challenge of preparing students for a rapidly evolving business landscape. Traditional approaches to teaching business communication often fall short in equipping students with the skills they need to thrive in today's dynamic work environments. This article aims to challenge long-held assumptions and provide you with fresh […]
14 Critical Failures in Teaching Business Communication – and How to Fix Them
Business communication courses don't always cover key skills and strategies needed in today's fast-paced, digital world. This compilation highlights 14 notable failures in teaching business communication, exploring lessons learned and offering strategies to better equip students with the tools they need for success in real-world business environments. 1. Failure: Overreliance on Individual Assignments What went wrong: Business […]