This entry was posted on Wednesday, June 26th, 2013 at 12:23 am and is filed under Future of Communication. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.
A recent survey took the emotional pulse of the American workforce, and the results are not encouraging. In fact, downright dismal would not be an overstatement. According to Gallup's 2013 State of the American Workplace Report, 70 percent of U.S. employees consider themselves either "not engaged" (52 percent) or "actively disengaged" (18 percent).
Gallup says its research shows a strong correlation between employee engagement and the key measures of business success, including productivity, profitability, and customer satisfaction. The price of disengagement is high—the company estimates that actively disengaged workers cost the U.S. economy a half trillion dollars a year.
Better communication alone can't cure structural employment problems or strategic blunders, but it can surely help in many ways. Consider just one example: According to the survey, "Only 41% of employees felt that they know what their company stands for and what makes its brand different from its competitors’ brands." Wow. Talk about an opportunity for internal communication to make a difference. (Of course, company leaders themselves need to know what their companies stand for and how their brands are differentiated, which isn't always the case.)
Of the six steps Gallup suggests for improving company performance (page 11 of the report), five of them are virtually all about communication, and the sixth (selecting the right managers) emphasizes the need for managers to be effective communicators.
Of course, managers don't need to take all the blame for this situation. Employees with better communication skills are likely to connect more successfully with their managers, their customers, and each other and therefore feel more engaged with their work.
On the plus side, these results confirm the importance of the work you're doing with students, helping them understand the value of effective communication and what it means to communicate in a professional context. More than ever, students who enter the workforce better informed and better prepared will be more likely to succeed in their own careers and to lead successful companies.
With that, we wish you a relaxing and productive summer, whatever your plans may be. We look forward to exchanging more ideas with you in the fall.
Image credit: hawk684