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Via newsgroups, bulletin boards, and other information-sharing platforms, learning in various forms was one of the earliest social uses of digital networking. Moving into the Internet, World Wide Web, and social media eras, the opportunities to teach and learn online expanded beyond what even an optimistic dreamer might’ve envisioned decades ago.
From informal crowdsourcing of research on Twitter to comprehensive collaboration systems that use gamification to encourage employees to help other, companies have lots of ways to enable their employees to learn on the job—and specifically, to help each other learn on the job. These social learning opportunities include real-time training (delivering information when and where an employee needs to apply it, rather than offline in a classroom), capturing expertise and market insights from wherever in the organization they might exist, helping new employees get oriented and productive, developing mentoring networks, and helping blended workforces build a new sense of community in the aftermath of mergers and acquisitions.
Given the vital role of communication in corporate training, were we intrigued to read the results of a survey of human resources executives discussed recently in Talent Management. The research measured how important social technology was to nine major HR functions, from recruiting to career and succession planning. The respondents listed employee recruiting as the most important HR application of social technology. This certainly makes sense; as the article’s author points out, recruiting is a social activity to begin with. Moreover, recruiting is a key performance metric for HR managers, so they would naturally be interested in tools to help them perform better. As we’ve highlighted here and in our textbooks, companies such as VMWare and Zappos have jumped on social recruiting in order to compete for the top talent in their industries.
The most surprising finding from the survey was the middling level of importance these HR managers attached to social learning. With the rich history of networked learning and the cost-effective opportunities for getting vital information where it needs to be in the organization—not to mention all the ways employees are already learning via social media—we might hope that the one functional area most responsible for employee development would view social learning in a more positive light.
On the other hand, given all the challenges involved in establishing new systems and processes, perhaps this lukewarm level of interest with HR shouldn’t be so surprising. The article points out that social media have been an area of concern for HR, considering the potential consequences of inappropriate use and a lingering misunderstanding about the differences between social technology in a business context and social media in a public context. Losing at least some degree of control over a core function such as training might be an issue as well.
Looking forward, we suspect that in much the same way that the “bring your own device” phenomenon forced many IT departments to figure out how to safely incorporate personal devices on company networks, a “create your own training” phenomenon led by independently minded and digitally enabled employees might push more HR departments to embrace social learning.
One of the most noticeable attributes of the millennial/Generation Y and Generation Z workforces is the demand for a digital experience in the workplace that mirrors the digital experience in their personal lives. Employees who grew up using social media as an all-purpose recommendation-engine/status-updater/question-answerer are likely to expect the same capabilities on the job—and may well create it themselves if their companies don’t have the necessary systems in place.