Category Archives: Planning Business Messages

Free Video for Classroom Use: The Three-Step Solution to Three Intimidating Challenges in Business Communication

Here is the second video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video helps students tackle three challenges that all students and all business professionals face: Making every message and […]

Hall of Fame: Weebly’s Email Template for Nontechnical Users (with Slide for Classroom Use)

Anyone who has lived through an iteration or two of Web technology can appreciate how easy it is to set up and maintain a blog or website these days. Thanks to readymade blog themes, drag-and-drop website builders, and other user-friendly tools, what once required days of hair-pulling coding can now be accomplished by total neophytes […]

Hall of Fame: Hailo Shows a Positive Way to Communicate Negative News (with PowerPoint Slides for Classroom Use)

Hailo is a popular taxi-hailing service operating in London, New York, and other major cities. With a quick tap on a smartphone app, passengers can hail any Hailo-registered cab in the area, without waving in the street or hunting for a place where taxis are likely to be found. The system does have a potential […]

Hall of Fame: How GE Uses the Facebook Timeline to Tell Its Company History (with PowerPoint Slide for Classroom Use)

The timeline feature in Facebook is a great tool for visual narration, particularly if a company has a rich library of compelling photos and other visuals to use. And as GE demonstrates, if you're telling a story of innovation, it helps if you can start the story with an image of one of the most […]

The True Story of an Overlooked Mode of Business Communication

In the beginning, there was storytelling. Humans have been telling stories for as long as they’ve been communicating. As individuals, stories are central to our experience of learning how to communicate. And much of the communication in contemporary life, from journalism to political discourse, relies on narrative structure. In spite of its pervasive role in […]