Enhancing Student Value in Business Communication: Innovative Approaches for Instructors

Business Communication Copllege Instructor
Instructors play a vital role in adding value to students' learning experiences, especially in a business communication course where practical skills are essential. By identifying pain points, addressing unmet needs, and aligning value creation with teaching goals, instructors can significantly enhance student outcomes.

Pain Points and Unmet Needs in Business Communication Courses

Lack of Practical Application: Many students struggle to see the relevance of theoretical content without real-world applications. This disconnect leads to disengagement and lower retention of material.

Limited Feedback: Students often need more detailed, personalized feedback to understand their strengths and areas for improvement in communication skills.

Insufficient Engagement: Traditional lectures can fail to capture students' interest, particularly for those accustomed to interactive, digital learning environments.

Unaddressed Soft Skills: While technical communication skills are covered, many courses do not emphasize the development of emotional intelligence, empathy, and interpersonal skills—key elements of effective communication.

Innovative Solutions for Delivering Value

1, Real-World Simulations and Case Studies: Integrating real-world business scenarios into the curriculum helps students apply theoretical concepts in professional settings. The On-the-Job Simulations in Excellence in Business Communication offer students the chance to practice communication skills in realistic situations, simulating the decisions they will face in their careers. Additionally, Pearson's MyLab for Business Communication includes Simulations that immerse students in decision-making activities, further enhancing their practical learning experience.

2. Personalized Feedback and AI-Powered Tools: Providing detailed, individualized feedback—leveraging AI-powered tools like speech analyzers or writing assistants—helps students improve their writing, presentations, and interpersonal communication more effectively. Pearson's MyLab supports this approach with features like Writing Assignments and Chapter Quizzes that allow instructors to assess and provide personalized feedback on students’ work. The immediate feedback in MyLab helps students quickly identify areas for improvement and get back on track.

3. Interactive Learning Platforms: Gamification and interactive digital platforms make learning more engaging and active. Pearson’s MyLab enhances this with Dynamic Study Modules—adaptive learning tools that help students grasp core concepts—and Chapter Warm-ups that hold them accountable for mastering material before class. The Case Study Library in MyLab also offers an interactive and flexible way for students to engage with real-world business communication challenges.

4. Emotional Intelligence (EI) Training: Incorporating emotional intelligence training into the curriculum can give students a deeper understanding of interpersonal dynamics. MyLab's Personal Inventory Assessments allow students to self-reflect, fostering emotional intelligence by connecting communication concepts to their personal experiences. This holistic approach helps students build not only technical skills but also the emotional awareness necessary for effective communication.

Benefits of Value Creation for Students

Enhanced Engagement and Motivation: Interactive and practical approaches make the learning experience more dynamic and relevant, leading to higher levels of engagement and enthusiasm for the subject.

Improved Communication Skills: Personalized feedback ensures that students refine their abilities in writing, speaking, and interpersonal communication, resulting in more effective and confident communication in professional settings.

Increased Employability: With the inclusion of real-world scenarios, emotional intelligence development, and technical skills, students leave the course better equipped for the workforce, possessing both hard and soft communication skills.

Greater Retention of Knowledge: When students can connect theory to practice, they are more likely to retain the material, leading to long-term learning benefits.

Aligning Value Creation with Teaching Goals and Student Expectations

Value creation should align with both the course's educational objectives and the expectations of today’s students. Teaching goals often focus on developing students’ communication competencies, preparing them for professional environments, and fostering critical thinking. By integrating practical, engaging, and personalized learning experiences, instructors can ensure that their value-creation efforts are in sync with these goals.

Students today expect more than just lectures—they want experiences that are relevant to their future careers, that challenge them, and that provide tangible skills they can use. By addressing these expectations and focusing on long-term value, instructors create an environment where students feel their time is well-invested, leading to better learning outcomes and greater overall satisfaction.

Creating value in a business communication course requires addressing students' existing pain points, delivering innovative solutions like real-world simulations and EI training, and aligning efforts with course goals and student expectations. This value creation fosters enhanced engagement, improved communication skills, and better long-term retention, ensuring that students leave the course with valuable, applicable knowledge.

How Excellence in Business Communication Creates More Value for Students

Excellence in Business Communication creates value for students by providing a well-rounded and practical approach to mastering essential communication skills. The textbook balances theory with real-world application, ensuring that students not only learn the fundamentals of business communication but also understand how to apply them in professional contexts. Its clear, structured format guides students through topics step by step, making complex communication concepts more accessible.

One of the key strengths of the text is its focus on the diversity of communication mediums. It covers everything from written and verbal communication to digital channels and social media, reflecting the broad range of platforms used in today’s business world. This comprehensive approach ensures that students are equipped with the skills needed to communicate effectively in any medium, which is critical for their future success in the workplace.

Additionally, Excellence in Business Communication emphasizes the development of soft skills, such as active listening, persuasion, and conflict resolution. These interpersonal skills are often underemphasized in other business communication resources, but they are vital to building strong relationships and achieving professional goals. By integrating exercises and activities that promote these skills, the text helps students grow into well-rounded communicators.

The text also encourages critical thinking and self-reflection through thoughtful questions and case studies, which allow students to apply what they’ve learned and assess their understanding. This reflective approach enhances retention and ensures that students can transfer classroom knowledge to real-world business situations, providing lasting value for their careers.

The Dolly Effect: Revolutionizing Business Communication Through Authenticity and Strategy

Dolly Pardon

Dolly Parton, an Iconic Figure in American Culture

Dolly Parton exemplifies the pinnacle of strategic communication in the business world. Her multifaceted career spans music, entertainment, entrepreneurship, and philanthropy, offering a rich tapestry of lessons for business communication professionals and students alike. This comprehensive case study delves into Parton's communication strategies, exploring how her approach can inform and inspire effective business practices.

The Power of Authenticity: Dolly's Core Values

At the heart of Dolly Parton's enduring success lies a set of unwavering core values that serve as the foundation for all her communication efforts. These values not only define her public persona but also guide her business decisions and interactions with her audience.

Authenticity stands out as perhaps the most crucial element of Parton's brand. From her humble beginnings in the Smoky Mountains of Tennessee to her rise as a global superstar, Parton has never shied away from her roots. This commitment to being true to herself is evident in everything from her music lyrics to her public statements. For instance, when asked about her famously flamboyant style, Parton once quipped, "It costs a lot of money to look this cheap," a statement that not only showcases her wit but also her unapologetic embrace of her image.

This authenticity is closely tied to her values of kindness and humility. Despite her enormous success, Parton has maintained a down-to-earth persona that endears her to fans and casual observers alike. Her interactions with the media, fans, and even critics are characterized by a warmth and generosity of spirit that has become a hallmark of her brand.

Resilience is another key value that underpins Parton's brand. Her journey from poverty to stardom embodies the American dream, inspiring millions who face their own struggles. Parton often shares stories of her difficult upbringing and the challenges she faced in the music industry, using these narratives to connect with her audience and to motivate others to persevere in the face of adversity.

Visual Branding: The Iconic Dolly Look

Dolly Parton's visual brand is a testament to the power of consistent, strategic iconography in building a recognizable and memorable brand identity. Her signature look – featuring big hair, bold makeup, and rhinestone-studded outfits – is more than just a fashion statement; it's a carefully crafted visual narrative that serves multiple purposes in her overall brand strategy.

First and foremost, Parton's iconic look reinforces her brand as an entertainer. The glamorous, larger-than-life appearance aligns perfectly with the world of country music and showbusiness, creating an immediate association with the entertainment industry. This visual branding helps to set expectations for her performances and public appearances, promising audiences a spectacle that goes beyond just music.

Moreover, Parton's style serves as a symbol of her pride in her Southern heritage. The exaggerated femininity and flashy aesthetics are often associated with Southern beauty pageants and country music traditions. By embracing and amplifying these elements, Parton not only celebrates her roots but also creates a visual shorthand for the values and cultural touchstones she represents.

Perhaps most importantly, Parton's consistent visual branding creates instant recognition across diverse media platforms. Whether she's appearing on a television show, gracing the cover of a magazine, or posting on social media, her distinctive look ensures that she's immediately identifiable. This level of visual consistency is crucial in today's fragmented media landscape, where capturing and maintaining audience attention is increasingly challenging.

Mastering Social Media: Engaging Audiences with Wit and Heart

In the digital age, Dolly Parton's social media presence stands as a testament to effective communication strategies, demonstrating how even traditional celebrities can adapt to and thrive in new media landscapes. Parton's approach to social media engagement offers valuable insights for businesses looking to connect with their audiences in authentic and meaningful ways.

Her social media content strategy is a masterful blend of entertainment, personal connection, and brand reinforcement. At the core of this strategy is her ability to balance humor with heartfelt sincerity, creating a multifaceted online persona that keeps followers engaged and coming back for more.

Her humorous posts showcase her quick wit and self-deprecating humor, traits that have long been part of her public persona. For instance, she often pokes fun at her own image, once tweeting, "It's always summer for me. I'm always wearing my snow globes." This type of content not only entertains but also reinforces her approachability, making her relatable to fans despite her superstar status.

Interspersed with humor, Parton shares personal anecdotes and behind-the-scenes glimpses into her life and work. These posts create a sense of intimacy with her followers, allowing them to feel connected to her on a more personal level. Whether she's sharing a memory from her childhood in Tennessee or offering a peek into her songwriting process, these personal touches help to humanize her brand and foster a deeper connection with her audience.

Importantly, Parton also uses her platform to highlight her philanthropic efforts, particularly her Imagination Library program. By sharing updates on the program's impact and growth, she reinforces her commitment to literacy and education, key aspects of her personal brand.

The Art of Storytelling: From Lyrics to Theme Parks

Dolly Parton's career is a masterclass in the power of storytelling as a communication tool. Her ability to craft and share compelling narratives extends far beyond her music, permeating all aspects of her brand communication. This approach offers valuable lessons for businesses on how to use storytelling to connect with audiences, convey complex ideas, and build lasting brand affinity.

At the heart of Parton's success as a communicator is her songwriting. Her songs are not merely catchy tunes; they are vehicles for powerful storytelling that resonate with listeners on a deeply emotional level. Take, for example, her iconic song "Coat of Many Colors." This autobiographical song tells the story of a coat Parton's mother made for her from rags when she was a child. The narrative touches on themes of poverty, family love, bullying, and pride, all woven into a simple yet profoundly moving story.

Parton's storytelling isn't limited to personal narratives. Songs like "9 to 5" showcase her ability to address broader social issues through music. This song, which became an anthem for working women, cleverly uses storytelling to highlight workplace issues such as gender inequality and labor rights.

Parton's storytelling prowess extends beyond music into the realm of experiential marketing with Dollywood, her theme park in Tennessee. Dollywood is more than just an entertainment venue; it's a physical embodiment of Parton's brand story, offering visitors an immersive experience that brings her narratives to life. The park serves as a celebration of Appalachian culture and heritage, with attractions, shows, and even the landscape itself telling the story of Parton's roots.

Philanthropy as Strategic Communication: The Imagination Library

Dolly Parton's philanthropic efforts, particularly her Imagination Library program, serve as an exemplary case study in how corporate social responsibility (CSR) can be a powerful communication tool. Her approach to philanthropy demonstrates how businesses can align their charitable efforts with their brand values to create meaningful impact and positive brand associations.

The Imagination Library, founded by Parton in 1995, is a book gifting program that mails free books to children from birth to age five. What started as a local initiative in Parton's home county in Tennessee has grown into a global program, distributing over 150 million books to children worldwide. This program is a perfect example of how CSR initiatives can be both impactful and aligned with brand values.

The Imagination Library reinforces key aspects of Parton's personal brand. As someone who grew up in poverty and whose father was illiterate, Parton has always emphasized the importance of education. The program's focus on early childhood literacy aligns perfectly with this aspect of her life story and her stated values. This alignment creates a natural, authentic connection between Parton's public persona and her philanthropic efforts.

Parton's philanthropic approach also demonstrates agility in responding to crises, a crucial skill in modern corporate social responsibility. For example, during the COVID-19 pandemic, Parton made a $1 million donation to Vanderbilt University Medical Center for coronavirus research, which partly funded the development of the Moderna vaccine.

Navigating Controversy: Dolly's Approach to Crisis Communication

Throughout her long career, Dolly Parton has faced various controversies and challenging situations, consistently demonstrating grace and strategic thinking in her responses. Her approach to handling sensitive issues offers valuable lessons in crisis communication for businesses and public figures alike.

One of the most striking aspects of Parton's communication strategy is her ability to maintain a neutral stance on divisive issues while still engaging with important topics. This is particularly evident in her approach to political discussions. In an era of intense political polarization, Parton has managed to encourage civic engagement without alienating portions of her fanbase by aligning with specific political parties or candidates.

Another crucial aspect of Parton's approach to potential controversies is her proactive stance on social issues. Rather than waiting for issues to become crises, Parton often addresses potential concerns head-on, demonstrating an understanding of the changing social landscape. For example, Parton has been a longtime supporter of the LGBTQ+ community, well before it was common for country music stars to do so.

The Dolly Effect on Business Communication

Dolly Parton's career offers a wealth of insights for business communication professionals. Her unwavering commitment to authenticity demonstrates how consistent, values-driven communication builds trust and loyalty. Her use of compelling narratives shows how storytelling can drive engagement and brand affinity. Parton's ability to evolve with cultural shifts while maintaining her core brand identity is a valuable lesson in adaptability.

By studying and applying these lessons, businesses and communicators can develop more effective, resonant, and impactful communication strategies. Dolly Parton's enduring success serves as a testament to the power of authentic, strategic, and values-driven communication in building a lasting and influential brand. In an era where consumers increasingly expect brands to stand for something beyond their products or services, Dolly Parton's approach to business communication offers a roadmap for building a brand that is not just successful, but truly meaningful and enduring.

Aligning Authenticity and Strategy: How Excellence in Business Communication Mirrors the Lessons of Dolly Parton

Excellence in Business Communication aligns perfectly with the lessons from the article above by emphasizing key pillars of effective communication, much like Dolly Parton’s approach.

Both emphasize the importance of authenticity and values-driven messaging. Just as Parton stays true to her roots while building a global brand, Excellence in Business Communication teaches students how to develop authentic communication strategies that align with an organization’s core values, fostering trust and loyalty.

The text also mirrors Parton’s strategic brand management by exploring how consistency in visual and verbal communication can reinforce brand identity. The textbook emphasizes the significance of creating and maintaining a clear and consistent message, much like how Parton’s iconic visual branding strengthens her brand recognition.

Moreover, Parton’s mastery of digital communication and strategic use of social media echo the textbook's focus on modern communication platforms, helping students learn how to engage audiences effectively.

In addition, storytelling as a tool for engagement, central to Parton’s communication style, is a core lesson in Excellence in Business Communication, showing students how narratives can connect with audiences on a deeper level. Both offer timeless strategies for building lasting, meaningful communication.

Revolutionizing Business Communication Instruction: A Guide for Educators

business communication professor/instructorIntroduction
As instructors of business communication, we face the challenge of preparing students for a rapidly evolving business landscape. Traditional approaches to teaching business communication often fall short in equipping students with the skills they need to thrive in today's dynamic work environments. This article aims to challenge long-held assumptions and provide you with fresh perspectives and actionable strategies to revolutionize your business communication curriculum.

Challenging Traditional Assumptions

1. Beyond Grammar and Syntax

Old Assumption: "Mastery of grammar and syntax is the key to effective communication."

New Perspective: While grammatical correctness remains important, it should not overshadow the core purpose of communication—connecting with the audience and driving action.

Instructional Strategies:

Introduce exercises that prioritize clarity and impact over perfect grammar in initial drafts.
Teach students to tailor their language to different audiences, emphasizing accessibility and engagement.
Use real-world examples from companies like Basecamp to demonstrate the value of clear, actionable communication in fast-paced industries.

2. Data Presentation and Storytelling

Old Assumption: "The more data you present, the stronger your argument."

New Perspective: Effective communication is about presenting key data points within a compelling narrative.

Instructional Strategies:

Teach data visualization techniques that emphasize clarity and impact.
Introduce storytelling frameworks that help students contextualize data.
Analyze presentations by leaders like Steve Jobs to demonstrate the power of simplicity and emotional appeal in data communication.

3. Diverse Communication Formats

Old Assumption: "Formal reports are the most effective way to communicate complex ideas in business."

New Perspective: Modern business communication requires proficiency in various formats, from infographics to interactive dashboards.

Instructional Strategies:

Assign projects that require students to transform complex reports into infographics or short video presentations.
Introduce tools like Tableau or Power BI for creating interactive data visualizations.
Collaborate with design or computer science departments to offer interdisciplinary projects.

4. Constructive Conflict Management

Old Assumption: "Conflict should be avoided in business communication."

New Perspective: Constructive conflict can drive innovation and better decision-making.

Instructional Strategies:

Develop role-playing exercises that simulate challenging business scenarios.
Teach conflict resolution frameworks and negotiation techniques.
Use case studies from companies like Google to illustrate how psychological safety contributes to team performance.

5. Stakeholder-Centric Communication

Old Assumption: "Business communication should focus primarily on the company's goals."

New Perspective: Effective communication aligns company objectives with stakeholder interests.

Instructional Strategies:

Assign projects where students develop communication strategies for various stakeholders (customers, employees, investors).
Analyze successful campaigns like Patagonia's "Don't Buy This Jacket" to demonstrate alignment of business goals with customer values.
Teach empathy mapping techniques to help students better understand stakeholder perspectives.

6. Balancing Written and Verbal Communication

Old Assumption: "Written communication is more reliable than verbal communication."

New Perspective: Different situations call for different communication methods, with verbal communication often being crucial for nuanced or sensitive topics.

Instructional Strategies:

Create scenarios where students must choose between written and verbal communication, justifying their choices.
Teach active listening skills and non-verbal cue interpretation for effective verbal communication.
Use examples from industries like healthcare or software development to show when verbal communication is preferred.

7. Diverse Communication Channels

Old Assumption: "Emails are now the most professional way to communicate in business."

New Perspective: Different communication tools serve different purposes in modern business environments.

Instructional Strategies:

Introduce students to a range of communication tools (e.g., Slack, Microsoft Teams, Zoom) and their appropriate uses.
Assign projects that require students to use multiple communication channels for different aspects of a business scenario.
Discuss the importance of digital etiquette across various platforms.

Integrating Emerging Technologies
To prepare students for the future of business communication, consider incorporating these elements into your curriculum:

AI-Powered Writing Assistants: Introduce tools like GPT-3 based applications, teaching students how to leverage AI for drafting and editing while maintaining their unique voice.
Advanced Data Visualization: Go beyond basic charts by teaching interactive and dynamic visualization techniques using tools like D3.js or advanced features in Tableau.
Virtual and Augmented Reality: Explore how VR and AR are being used for immersive presentations and remote collaboration.
Blockchain for Verification: Discuss how blockchain technology is being used to verify the authenticity of business communications and contracts.

Cultural Intelligence in Global Business Communication

In our increasingly interconnected world, cultural intelligence is crucial. Enhance your curriculum by:

Incorporating case studies from diverse cultural contexts.
Teaching students to recognize and adapt to different communication styles across cultures.
Discussing the impact of cultural nuances on digital communication tools and practices.

Key Takeaways

As educators, we play a crucial role in shaping the next generation of business communicators. By challenging traditional assumptions and embracing modern perspectives, we can equip our students with the skills they need to thrive in today's dynamic business landscape. Remember, the goal is not just to teach communication techniques, but to cultivate adaptable, empathetic, and effective communicators who can navigate the complexities of modern business environments.

By implementing these strategies and continuously evolving our teaching methods, we can ensure that our business communication courses remain relevant, engaging, and truly valuable for our students' future careers.

Rethinking Traditional Methods: Excellence in Business Communication Redefines Business Communication for a New Era

Excellence in Business Communication is more than just a textbook; it’s a dynamic tool that embodies the revolutionary principles outlined in this article. Designed with the modern business landscape in mind, it integrates real-world case studies, innovative examples from leading companies, and interactive exercises that challenge students to think critically and adaptively.

This textbook prioritizes empathy and emotional intelligence, recognizing that successful communication goes beyond delivering a message—it’s about fostering connection, understanding diverse perspectives, and driving action. Through its emphasis on cultural intelligence, it prepares students to navigate the complexities of global communication, an essential skill in today’s interconnected business world.

Moreover, it champions the importance of stakeholder-centric communication, helping students understand how aligning business goals with stakeholder needs leads to sustainable success. By offering a balance of written and verbal communication strategies, the textbook encourages flexibility and adaptability, ensuring that students are prepared to engage in both traditional and emerging communication formats—from formal reports to interactive dashboards.

With a focus on innovation, Excellence in Business Communication incorporates emerging technologies, such as AI-powered writing tools, data visualization techniques, and digital communication platforms. This equips students with the cutting-edge tools they need to thrive in fast-paced, tech-driven business environments.

Ultimately, this textbook transforms the way we teach business communication by combining practical skills with the mindset needed to excel in a constantly evolving professional landscape. It doesn’t just teach communication—it prepares students to become empathetic, culturally aware, and forward-thinking leaders in the business world.

Debunking 5 Common Myths in Teaching Business Communication: Empowering Students for Success

business communication instructor
In today's interconnected world, effective communication is no longer a mere advantage; it's a necessity for success in every professional field. Yet, within the realm of business communication education, several persistent myths and misconceptions often hinder students from developing the crucial skills they need to thrive. By dismantling these myths, educators can equip students with the tools and mindset required to become confident, impactful communicators in diverse business contexts.

Myth #1: "Business Communication is All About Grammar and Formatting"

The belief that business communication boils down to perfect grammar and pristine formatting is a common misconception, often stemming from outdated views of corporate environments. While these elements are undeniably important, focusing solely on them ignores the broader communication process. Research reveals that factors like emotional intelligence, clarity, and audience awareness hold far greater sway in ensuring messages are not only understood but also acted upon. As business communication expert, Patricia B. Cunningham asserts, "Effective communication is about creating a shared understanding, not just adhering to grammatical rules."

Why It's Harmful: This narrow focus restricts students from developing the adaptability and interpersonal skills essential for navigating real-world business situations. They might excel in technical writing but struggle when faced with complex scenarios demanding flexibility and empathy.

Actionable Advice: Educators can counter this myth by adopting a holistic approach that incorporates exercises designed to foster audience analysis, empathy, and strategic messaging. Emphasize the art of tailoring communication to different contexts and audiences, equipping students to navigate the nuances of professional communication.

Myth #2: "Good Communicators Are Born, Not Made"

This ingrained belief that effective communication is a natural gift often discourages students who struggle, leading them to believe improvement is unattainable. However, numerous studies debunk this myth, showcasing that communication skills are, in fact, highly developed through deliberate practice, feedback, and learning.

Evidence to Disprove: Studies by renowned communication scholars like James C. McCroskey and Virginia P. Richmond have consistently demonstrated that communication competence is not an inherent trait but a skill that can be honed over time.

Why It's Harmful: This fixed mindset stifles potential, hindering students' growth and improvement. By fostering a belief that communication is a skill, not a talent, educators empower students to embrace a growth mindset, pushing them to refine their abilities through focused effort and constructive feedback.

Actionable Advice: Integrate regular opportunities for students to practice their communication skills, receiving feedback and reflecting on their progress. Encourage a culture of continuous learning and improvement, demonstrating that everyone can become a more effective communicator with the right guidance and practice.

Myth #3: "Digital Communication Doesn’t Require the Same Skills as In-Person Communication"

The rapid rise of digital communication tools like email, instant messaging, and video conferencing has led some to believe that digital communication requires less nuance, clarity, or formality than face-to-face interactions. This assumption couldn't be further from the truth.

Evidence to Disprove: Studies consistently demonstrate that miscommunication is even more prevalent in digital environments due to the absence of nonverbal cues and the potential for misinterpreting tone.

Why It's Harmful: Students who disregard the unique challenges of digital communication may struggle professionally, sending poorly crafted messages that lead to confusion, frustration, and damaged relationships.

Actionable Advice: Incorporate training on digital communication tools into your curriculum. Teach students how to convey clear messages, choose appropriate tones, and interpret context within different digital platforms. Emphasize the need for precision and thoughtfulness in emails, instant messages, and video meetings.

Myth #4: "The More Information, the Better the Communication"

Driven by a desire to be thorough, many believe that providing copious information ensures clarity and addresses every potential concern. However, research reveals that overwhelming your audience with information can lead to confusion, disengagement, and decision paralysis.

Evidence to Disprove: A study by John S. Seiter and Stephen B. Wrench highlights the importance of concise communication, demonstrating that clear and focused messages are more effective in securing understanding and action.

Why It's Harmful: Students who adhere to this myth might produce lengthy, unfocused messages that obscure the core point, frustrating their audience and leading to missed critical information.

Actionable Advice: Teach students the power of concise communication. Focus on structuring messages with a clear purpose and eliminating unnecessary information. Engage students in exercises where they practice summarizing complex information in clear, actionable ways.

Myth #5: "Presentation Skills Don’t Matter as Much as Written Communication"

The tendency to prioritize written communication over oral communication in business education has led some to believe that strong writing skills alone are sufficient for success. This view ignores the critical role of presentation skills in professional environments.

Evidence to Disprove: Studies consistently show that presentation skills are crucial in business settings, where many vital decisions are made based on oral presentations. Confidence, clarity, and engagement during presentations are paramount for persuasion and leadership.

Why It's Harmful: Students who neglect their presentation skills might struggle in job interviews, team meetings, or when pitching ideas to stakeholders, potentially limiting their career opportunities.

Actionable Advice: Incorporate regular public speaking and presentation practice into the curriculum. Emphasize that presentations require as much preparation and strategic thinking as written communication. Equip students with tools to improve their confidence and delivery in public speaking situations.

Excellence in Business Communication: The Perfect Textbook for Debunking Myths and Fostering Effective Learning

Excellence in Business Communication offers an invaluable resource for dispelling these myths and empowering students to become exceptional communicators. The book champions the importance of clarity, audience awareness, and strategic messaging, directly addressing the myth that business communication is solely about grammar and formatting.

Furthermore, Excellence in Business Communication reinforces the idea that communication is a skill honed through practice and learning, debunking the myth that good communicators are born. The text provides numerous opportunities for students to engage in active learning through exercises, case studies, and feedback loops, enabling them to refine their communication skills over time.
Moreover, the textbook incorporates modern tools and strategies for digital communication, aligning with the need for effective communication in virtual settings. It also underscores the importance of concise messaging, challenging the misconception that more information equals better communication.

Ultimately, Excellence in Business Communication embraces the importance of both oral and written communication, equipping students for success in various business scenarios. By integrating this textbook and its insightful approach, educators can effectively debunk these myths and pave the way for a generation of confident, skilled, and adaptable business communicators.

References:

Cunningham, Patricia B. Business Communication: Skills for Success. Pearson, 2018.
McCroskey, James C., and Virginia P. Richmond. Communication: Appreciating Diversity in a Changing World. Pearson Education, 2018.
Seiter, John S., and Stephen B. Wrench. Theories of Human Communication. Pearson Education, 2019.

14 Critical Failures in Teaching Business Communication – and How to Fix Them

business communication instructor
Business communication courses don't always cover key skills and strategies needed in today's fast-paced, digital world. This compilation highlights 14 notable failures in teaching business communication, exploring lessons learned and offering strategies to better equip students with the tools they need for success in real-world business environments.

1. Failure: Overreliance on Individual Assignments

What went wrong: Business communication courses often focus heavily on individual assignments, neglecting the importance of teamwork and collaboration. This leaves students ill-prepared for real-world environments that require team-based communication.

Root cause: The ease of grading individual work often outweighs the challenge of managing and assessing group projects.

Lesson learned: Collaboration is a vital business skill, and students need hands-on experience working in teams.

Strategy for avoiding mistakes: Incorporate structured group projects that emphasize collaborative communication and conflict resolution. Use tools like Trello or Slack to facilitate teamwork.

How failure leads to success: Through collaborative assignments, students develop teamwork and leadership skills that are essential in professional environments.

2. Failure: Failure to Teach Active Listening

What went wrong: Business communication courses often emphasize speaking and writing but neglect to teach the importance of active listening, resulting in students who can articulate ideas but struggle to understand or respond effectively.

Root cause: Listening is often assumed to be a passive skill, not a central component of communication education.

Lesson learned: Active listening is a critical skill for effective communication, ensuring clarity and minimizing misunderstandings.

Strategy for avoiding mistakes: Introduce exercises and role-playing scenarios that require students to practice active listening and responding thoughtfully.

How failure leads to success: Fostering active listening helps students become more engaged communicators, enhancing their ability to collaborate and lead.

3. Failure: Rigid Rubrics that Emphasize Structure Over Creativity

What went wrong: Many business communication assignments are graded using rubrics that emphasize rigid structure and formality, discouraging creative thinking and innovation in messaging.

Root cause: Traditional rubrics focus on content accuracy and organization, overlooking the value of creativity in problem-solving and persuasive communication.

Lesson learned: Creativity is crucial in modern business communication, especially in marketing, public relations, and leadership roles.

Strategy for avoiding mistakes: Redesign rubrics to reward creativity, critical thinking, and the ability to tailor communication to different contexts.

How failure leads to success: Encouraging creativity in communication helps students develop more versatile skills, preparing them for dynamic, innovative business environments.

4. Failure: Not Addressing Communication Anxiety

What went wrong: Business communication courses often overlook the anxiety students face when presenting or speaking publicly, leading to poor performance in high-stakes situations.

Root cause: Communication anxiety is often seen as a personal issue rather than an educational one.

Lesson learned: Communication anxiety is a widespread problem that needs to be addressed to improve student performance and confidence.

Strategy for avoiding mistakes: Offer workshops or activities that focus on managing communication anxiety, such as mindfulness techniques or practice in safe, supportive environments.

How failure leads to success: By addressing anxiety early, students gain confidence and become more effective communicators in high-pressure situations.

5. Failure: Not Giving Feedback on Assignments

What went wrong: Students often receive grades without meaningful feedback on their communication assignments, missing opportunities for improvement.

Root cause: Instructors may prioritize grading efficiency over personalized feedback due to time constraints.

Lesson learned: Feedback is essential for student growth and skill development.

Strategy for avoiding mistakes: Prioritize personalized, constructive feedback on assignments. Consider using digital tools to streamline the feedback process.

How failure leads to success: Detailed feedback helps students refine their communication skills and learn from their mistakes, leading to continuous improvement.

6. Failure: Lack of Integration Between Written and Verbal Communication

What went wrong: Courses often treat written and verbal communication as separate skills, failing to show students how these two forms of communication interact in the workplace.

Root cause: Traditional curricula separate writing and speaking exercises into distinct units, neglecting the natural integration of these skills in real-world business scenarios.

Lesson learned: Written and verbal communication are deeply interconnected, and students should learn how to transition between the two seamlessly.

Strategy for avoiding mistakes: Create assignments that require both written and verbal components, such as preparing a report and presenting its key findings.

How failure leads to success: Integrating written and verbal communication prepares students for real-world tasks like pitching ideas or defending a report in a meeting.

7. Failure: Overlooking Conflict Management in Communication

What went wrong: Business communication courses often ignore the role of conflict management, leaving students unprepared for inevitable workplace disagreements.

Root cause: Conflict management is seen as a specialized HR or leadership skill, not a core communication competency.

Lesson learned: Conflict is a natural part of communication, and students need tools to manage it effectively.

Strategy for avoiding mistakes: Include role-playing exercises that simulate workplace conflicts, teaching students how to communicate assertively and find solutions.

How failure leads to success: Conflict management skills improve students’ ability to navigate challenging situations and build stronger professional relationships.

8. Failure: Not Teaching Persuasive Communication Techniques

What went wrong: Many business communication courses emphasize neutral, fact-based writing and speaking, neglecting the importance of persuasive techniques needed in marketing, sales, and leadership roles.

Root cause: Persuasion is often seen as a manipulative skill rather than a critical communication technique.

Lesson learned: Persuasion is essential in many business roles, from convincing clients to buy a product to motivating a team.

Strategy for avoiding mistakes: Teach students classic persuasive techniques, such as using emotional appeals, building credibility, and structuring arguments logically.

How failure leads to success: Persuasion helps students influence others effectively, preparing them for leadership and client-facing roles.

9. Failure: Underestimating the Importance of Non-Verbal Communication

What went wrong: Courses focus heavily on verbal and written communication, neglecting non-verbal cues like body language, facial expressions, and tone of voice.

Root cause: Non-verbal communication is harder to teach and assess, so it is often underemphasized.

Lesson learned: Non-verbal cues play a significant role in communication and can affect how messages are received.

Strategy for avoiding mistakes: Incorporate video analysis and role-playing exercises that highlight non-verbal communication, giving students feedback on their body language and tone.

How failure leads to success: Understanding non-verbal communication helps students become more effective in face-to-face interactions, particularly in leadership and negotiation.

10. Failure: Lack of Real-World Application in Assignments

What went wrong: Assignments are often theoretical and disconnected from real-world business situations, leaving students unsure how to apply their communication skills in professional contexts.

Root cause: Theoretical assignments may be easier to grade and design but fail to engage students in practical applications.

Lesson learned: Practical, real-world assignments better prepare students for workplace communication.

Strategy for avoiding mistakes: Use case studies, internships, and project-based learning that mirror actual business scenarios.

How failure leads to success: Real-world application gives students practical experience, making them more confident and prepared for their careers.

11. Failure: Inadequate Focus on Audience Analysis

What went wrong: Business communication courses often teach students how to craft messages without emphasizing the importance of tailoring those messages to different audiences.

Root cause: A one-size-fits-all approach to communication does not prepare students for the complexity of addressing diverse audiences.

Lesson learned: Audience analysis is crucial for effective communication, ensuring the message resonates with the intended recipients.

Strategy for avoiding mistakes: Incorporate audience analysis tasks that require students to adapt messages for different stakeholders, such as clients, executives, and employees.

How failure leads to success: Teaching audience analysis helps students craft more persuasive, relevant messages, improving their effectiveness in various business contexts.

12. Failure: Ignoring the Importance of Visual Communication

What went wrong: Business communication courses often focus solely on writing and speaking, neglecting the role of visuals like charts, infographics, and presentation design in delivering a message effectively.

Root cause: Visual communication is seen as peripheral to core communication skills, or instructors may lack the resources to teach it effectively.

Lesson learned: Visuals are a crucial aspect of business communication, especially when conveying complex data or ideas.

Strategy for avoiding mistakes: Incorporate assignments that require students to create visual aids such as infographics, slides, or data visualizations to complement their presentations or reports.

How failure leads to success: Teaching visual communication ensures students can deliver clearer, more engaging messages, especially in data-driven or visually-focused industries like marketing or tech.

13. Failure: Failure to Adapt to Remote and Hybrid Communication Models

What went wrong: Traditional business communication courses often overlook the challenges and nuances of remote and hybrid work environments, leaving students unprepared for the communication demands of virtual teams.

Root cause: The rapid shift to remote work outpaced many curricula, leaving courses focused on face-to-face communication.

Lesson learned: Remote and hybrid work require specific communication strategies, including effective use of digital tools, clarity in writing, and maintaining team cohesion online.

Strategy for avoiding mistakes: Introduce virtual communication tools like Zoom, Slack, and project management software into course activities. Teach students best practices for virtual meetings, written communication, and remote collaboration.

How failure leads to success: By adapting to remote work communication, students will be better equipped to thrive in flexible, global workplaces.

14. Failure: Inadequate Focus on Ethical Communication in Digital Spaces

What went wrong: Many business communication courses fail to address the ethical implications of communication in digital spaces, such as social media, where misinformation and ethical breaches are common.

Root cause: The rapid growth of digital platforms outpaced the inclusion of ethics in business communication curricula.

Lesson learned: Ethical communication in digital spaces is crucial, as professionals must navigate the challenges of transparency, privacy, and responsible messaging.

Strategy for avoiding mistakes: Teach ethical communication through case studies that explore real-world digital scandals and issues. Include discussions about privacy, data ethics, and responsible use of social media platforms.

How failure leads to success: Emphasizing ethics in digital communication helps students become responsible communicators, protecting their future employers from reputational risks and legal issues.

This piece identifies 14 major failures in teaching business communication, from ignoring critical skills like active listening and conflict management to neglecting digital communication trends. It highlights key lessons learned and provides strategies for educators to improve their courses, better preparing students for real-world business challenges.

Why Excellence in Business Communication Is the Key to Avoiding Common Teaching Failures

Excellence in Business Communication is the ideal text to help instructors avoid the common failures outlined in teaching business communication. It addresses critical gaps by integrating essential skills like active listening, conflict resolution, and digital communication. The text offers a well-rounded approach, covering traditional communication practices while also focusing on modern, real-world applications. By emphasizing clarity, creativity, and adaptability, it helps students develop practical skills for diverse business settings. With its focus on emotional intelligence, persuasive techniques, and audience analysis, the book ensures students are equipped to navigate complex workplace dynamics. Adopting this text empowers instructors to provide comprehensive, effective communication training that prepares students for success.

The AI Revolution in Visual Creativity: From Canine Chefs to Industry Innovations

dog making dough
In recent years, AI-generated imagery has revolutionized the landscape of visual creativity, enabling the creation of scenes that blend the familiar with the fantastical. Consider the whimsical image before us: a Golden Retriever, donning a chef's hat and apron, kneading dough in a cozy kitchen. This charming scene, while impossible in reality, exemplifies how AI can bring our wildest imaginations to life.

How AI Generates Images

At the core of this technology are sophisticated algorithms such as Generative Adversarial Networks (GANs) and diffusion models. These systems learn from vast datasets of images, understanding patterns and styles to generate new, unique visuals based on text prompts. As Dr. Fei-Fei Li, AI researcher at Stanford University, explains, "AI doesn't just replicate; it learns to understand the essence of visual elements and recombines them in creative ways."

Transforming Industries

The impact of AI-generated imagery extends far beyond digital art galleries. Industries across the board are harnessing its potential:

1. Marketing: Brands like Coca-Cola have experimented with AI to create personalized ad campaigns, generating unique visuals for different demographics.

2. Game Development: Studios such as Ubisoft use AI to rapidly prototype game environments, significantly reducing development time.

3. Architecture: Firms like Zaha Hadid Architects employ AI to visualize complex structures and explore innovative designs.

4. Product Design: Companies like Autodesk integrate AI into their software, allowing designers to generate and iterate on product concepts rapidly.

Ethical Considerations and Challenges

While the potential of AI imagery is vast, it's not without controversy. Copyright issues, authenticity concerns, and the potential displacement of human artists are at the forefront of ongoing debates.

"We must carefully navigate the ethical implications of AI art," warns digital rights advocate, Maria Chen. "Questions of ownership, fair compensation for artists whose styles may be mimicked, and transparency in AI-generated content are crucial to address."

Current limitations of AI image generation, such as occasional inconsistencies in fine details or difficulty with text generation, remind us that the technology is still evolving.

The Future of AI and Human Creativity

Despite challenges, the synergy between human creativity and AI capabilities opens up exciting possibilities. Imagine collaborative art projects where human concepts are enhanced by AI's ability to visualize complex ideas or alternate realities.

"AI won't replace human creativity," predicts digital artist Alex Rivera. "Instead, it will become a powerful tool in our creative arsenal, pushing the boundaries of what we can imagine and create."

As AI continues to advance, we can anticipate more sophisticated generations, potentially blurring the line between AI-generated and human-created art. This could lead to new hybrid forms of creativity, where human imagination and machine capability work in tandem.

Embracing the AI-Powered Visual Future

The dog chef image that sparked our discussion represents more than just a cute concept. It symbolizes a new era where technology amplifies our ability to visualize ideas, tell stories, and connect emotionally through images.

As we move forward, it's crucial to approach AI-generated imagery with both excitement and responsibility. By fostering open dialogues about its use, addressing ethical concerns, and exploring its potential thoughtfully, we can harness the power of AI to unlock new realms of creativity.

The future of visual arts is being reshaped before our eyes. Whether you're an artist, industry professional, or simply someone who appreciates creativity, engaging with and understanding AI-generated imagery will be key to navigating this visually rich future.

As viewers and creators, let's embrace this technology's potential while remaining critical and informed. In doing so, we can contribute to a future where AI enhances, rather than replaces, human creativity—a future limited only by the bounds of our collective imagination.

Empowering Your Students: Why Professors Should Adopt Excellence in Business Communication

In light of the article's emphasis on modernizing teaching methods and incorporating emerging technologies, Excellence in Business Communication stands out as the ideal text for business communication professors. Just as AI-generated imagery transforms the visual arts by blending the familiar with the fantastical, *Excellence in Business Communication* bridges traditional communication methods with innovative, future-facing practices. Here's why it’s the perfect resource for professors:

1. Adapts to Modern Teaching Approaches
   Just as AI is reshaping industries, business communication must evolve to match the rapidly changing business environment. Excellence in Business Communication embraces this transformation by incorporating real-world, technology-driven examples and exercises. Professors can use this text to guide students in mastering both foundational skills and modern communication tools, ensuring they are prepared for a tech-driven workplace.

2. Fosters Creativity and Innovation  
   Similar to how AI expands the boundaries of creative possibilities in visual art, this textbook encourages students to think beyond traditional communication strategies. It incorporates emerging technologies like AI-powered writing tools and data visualization, helping students develop creative and impactful business communication solutions. This is critical for professors seeking to instill innovative thinking in their students.

3. Real-World Applications
   Much like the article discusses AI’s practical applications across various industries (marketing, architecture, game development), Excellence in Business Communication is packed with case studies and examples that reflect the current business landscape. Professors can confidently adopt this text, knowing it provides practical insights that students can apply in real-world settings, preparing them for the diverse demands of their careers.

4. Ethical Considerations in Communication
   The article highlights the ethical challenges AI presents, such as copyright and authenticity issues. Similarly, Excellence in Business Communication addresses the ethical dimensions of business communication, guiding students on how to communicate transparently, responsibly, and ethically in both digital and traditional contexts. This focus ensures that professors are fostering ethically aware future business leaders.

5. Empathy and Emotional Intelligence
   Just as AI-generated images can evoke strong emotional responses, Excellence in Business Communication emphasizes the importance of empathy and emotional intelligence in business communication. It teaches students to understand and connect with diverse audiences, ensuring that their communication resonates on both logical and emotional levels. Professors can use this text to help students develop soft skills essential for effective leadership and collaboration.

6. Balancing Tradition with Innovation
   The textbook strikes a balance between teaching time-tested communication principles and integrating cutting-edge tools, much like the article’s vision of AI complementing human creativity rather than replacing it. This blend of tradition and innovation makes it an ideal resource for professors aiming to keep their curriculum relevant while maintaining academic rigor.

Excellence in Business Communication not only equips students with practical skills but also fosters creativity, ethical awareness, and adaptability in a rapidly evolving business landscape—just as AI has revolutionized the visual arts. Professors adopting this text will be preparing students to become future-ready communicators capable of thriving in diverse, technology-driven environments.

Transforming Your Business Communication Course: From Passive Listeners to Active Learners

Business Communication Instructor
In today's fast-paced business world, effective communication is more crucial than ever. Yet, many business communication courses struggle to bridge the gap between theoretical knowledge and practical application. Imagine a student who excels on your final exam but stumbles when delivering a persuasive presentation. This scenario is all too common and highlights a critical challenge in business education: How do we transform passive listeners into confident, skilled communicators?

This article explores the power of active learning strategies in business communication courses. We'll delve into practical methods that can revolutionize your classroom, turning it into a dynamic environment where students not only absorb information but also apply it effectively in real-world scenarios.

The Problem with Passive Learning

Traditional lecture formats often result in:
– Superficial understanding of concepts
– Limited retention of information
– Inability to apply knowledge in practical situations

Research supports this concern. A study by Freeman et al. (2014) published in the Proceedings of the National Academy of Sciences found that active learning in STEM courses increased student performance by 6% and reduced failure rates by 55% compared to traditional lecturing.

Embracing Active Learning Strategies

To achieve this transformation, instructors can employ a range of active learning strategies that shift the responsibility of learning to the students, turning them into active participants:

1. Interactive Discussions and Debates

Rather than lecturing on the benefits of clear communication, pose challenging questions to spark debate. 

Example: Divide the class into groups and assign each a specific perspective on the question, "How would poor communication affect a project's success?" One group might argue from the perspective of project managers, another from team members, and a third from stakeholders. This approach forces students to think critically and apply theoretical concepts to real-world scenarios.

2. Case-Based Learning

Use real-world business challenges as a platform for active learning. 

Example: Present a case study of a company facing a public relations crisis. Ask students to develop a communication strategy to address the issue, including press releases, internal memos, and social media responses. This hands-on approach makes the material relatable and encourages critical thinking.

3. Peer Teaching

Empower students to become experts in specific areas by assigning them topics to teach their classmates.

Example: Assign each student or small group a communication theory or model to research and present to the class. They should not only explain the concept but also provide real-world examples of its application and lead a short activity to reinforce understanding.

4. Role-Playing Exercises

Simulate real-world business scenarios to allow students to practice their communication skills in a controlled environment.

Example: Set up a mock negotiation scenario where students must navigate cultural differences. Provide each student with a role card detailing their character's background, goals, and cultural norms. After the exercise, discuss how communication strategies were adapted to bridge cultural gaps.

5. Flipped Classroom Model

Assign lecture material as homework, freeing up class time for interactive activities and discussions.

Example: Have students watch a video lecture on persuasion techniques before class. In class, divide them into groups to create and present persuasive pitches for a new product, applying the techniques they learned.

6. Feedback and Reflection

Encourage students to reflect on their learning experiences and provide feedback to their peers.

Example: After a presentation or role-playing exercise, have students complete a self-assessment form and participate in a peer feedback session. Guide them to focus on specific communication skills and areas for improvement.

Integrating Technology for Enhanced Active Learning

In today's digital age, technology can significantly enhance active learning strategies:

– Virtual Reality (VR) Simulations: Use VR to create immersive business scenarios where students can practice communication skills in lifelike environments.
– Online Collaboration Tools: Utilize platforms like Slack or Microsoft Teams to facilitate group projects and continuous communication outside the classroom.
– Video Analysis Software: Record student presentations and use software that allows for timestamp-specific feedback, enabling more detailed and constructive critiques.

Assessing Active Learning

To ensure active learning is effective, incorporate various assessment methods:

– Participation rubrics for in-class activities
– Peer evaluation forms for group projects
– Self-reflection essays on personal growth in communication skills
– Performance-based assessments for role-playing exercises

Integrate these assessments into your grading system to encourage consistent engagement throughout the semester.

Overcoming Challenges in Implementing Active Learning

While active learning strategies offer numerous benefits, they also present challenges:

1. Time Management: Active learning activities can be time-consuming. Solution: Carefully plan your syllabus to balance content delivery with interactive sessions.

2. Student Resistance: Some students may be uncomfortable with the increased participation required. Solution: Gradually introduce active learning techniques and explain their benefits to students.

3. Resource Constraints: Certain activities may require additional resources or technology. Solution: Start with low-tech options and gradually incorporate more advanced techniques as resources allow.

4. Large Class Sizes: Managing active learning in large classes can be daunting. Solution: Use a mix of full-class discussions, small group activities, and individual reflections to keep all students engaged.

Key Takeaways

Transforming students from passive listeners to active learners is crucial in business communication courses. By incorporating these active learning strategies, you create an environment where students take ownership of their education, enhancing their understanding and equipping them with the skills needed to excel in real-world situations.

The journey from theory to practice is not always smooth, but the rewards – confident, skilled communicators ready for the challenges of the business world – are well worth the effort. As educators, it's our responsibility to continually evolve our teaching methods to meet the changing needs of our students and the industries they will enter.

We encourage all instructors to explore the power of active learning and create a dynamic learning experience that empowers students to become not just knowledgeable, but truly competent communicators.

Implementation Checklist for Instructors

[ ] Review your current syllabus and identify areas where active learning can be incorporated
[ ] Choose 2-3 active learning strategies to implement in your next course
[ ] Develop assessment rubrics that align with active learning activities
[ ] Create a plan for gradually introducing active learning to students
[ ] Identify technology tools that can support your active learning goals
[ ] Schedule time for your own reflection and assessment of the new methods

By implementing these strategies and continuously refining your approach, you can foster a learning environment that engages students, develops their communication skills, and prepares them for successful careers in the ever-evolving business world.

Excellence in Business Communication Is the Key to Active Learning in Today’s Classroom

Excellence in Business Communication is the ideal text to adopt because it aligns perfectly with the active learning strategies highlighted in the article. Here’s how:

1. Focus on Practical Application: The text goes beyond theory, emphasizing real-world business communication scenarios that students will encounter in their careers. This makes it easier to implement case-based learning, role-playing exercises, and interactive discussions as outlined in the article. The exercises and examples provided encourage students to apply communication strategies practically, not just learn them theoretically.

2. Interactive Exercises and Reflection: Excellence in Business Communication ncorporates a variety of interactive exercises and activities that align with active learning principles, such as debates, group projects, and self-assessments. These features help instructors seamlessly integrate feedback, peer reviews, and self-reflection as key parts of the learning process.

3. Engagement with Technology: The book is designed with the modern classroom in mind, supporting the integration of digital tools like video analysis software and collaboration platforms. This enhances the active learning environment by providing students with opportunities to practice and refine their communication skills in tech-driven settings, such as virtual simulations and online collaborative projects.

4. Support for Diverse Learning Approaches: By offering multiple ways to teach key communication concepts, the text caters to a range of student preferences, whether it’s through flipped classrooms, peer teaching, or hands-on case studies. This flexibility helps instructors overcome the challenges of engaging passive learners and transforming them into active, competent communicators.

5. Comprehensive Assessment Tools: The text includes performance-based assessments, participation rubrics, and reflection prompts, which tie directly into the assessment methods encouraged in the article. These tools help instructors measure student progress in active learning activities, ensuring that students are not just absorbing information, but are able to apply it effectively.

Adopting Excellence in Business Communication equips educators with a robust framework for implementing active learning, preparing students for real-world business challenges by transforming them into confident, skilled communicators.

Note:
Freeman, S., et al. (2014). Active learning increases student performance in science, engineering, and mathematics. Proceedings of the National Academy of Sciences, 111(23), 8410-8415.

From Robotic to Relatable: Infusing Personality into Business Communication

business communication instructor 
Introduction: The Communication Challenge

In today's fast-paced business world, effective communication is paramount. Yet many students and young professionals struggle to strike the right balance between professionalism and personality in their written communications. The result? Emails and reports that read like they were composed by robots rather than human beings. This robotic approach not only fails to engage the reader but can also hinder relationship-building and professional success.

The Personality Polish Solution

Enter the "Personality Polish" approach – a method designed to help students and professionals infuse character into their business writing without sacrificing professionalism. This technique bridges the gap between sterile, impersonal communication and overly casual prose, creating a sweet spot where messages are both competent and relatable.

Fundamental Principles

1. Communication as Relationship Building

The first step in the Personality Polish process is to recognize that business communication isn't just about conveying information; it's about building relationships. When students understand this fundamental principle, they can begin to see their emails and reports as opportunities to connect with their readers on a human level.

2. Embracing Natural Language

One key aspect of this approach is the use of natural language. Encourage students to write as they speak – in a professional context, of course. This doesn't mean using slang or colloquialisms, but rather adopting a conversational tone that feels authentic and engaging. For example:

  • Instead of: "I am writing to inquire about the status of the project."
  • Try: "I'm reaching out to check on how the project is progressing."

3. Strategic Use of Personal Pronouns

Many students have been taught to avoid "I" and "you" in formal writing, but in business communication, these pronouns can create a sense of direct dialogue. For instance:

  • Instead of: "We are pleased to inform you…"
  • Try: "I'm excited to share with you…"

This simple change instantly makes the message more personal and engaging.

Advanced Techniques

1. Incorporating Anecdotes and Examples

Appropriate anecdotes or examples can help to humanize business writing. A brief, relevant story can illustrate a point more effectively than a dry recitation of facts. For instance, when explaining a new process, a student might share a quick anecdote about how it solved a problem in a recent project.

2. Empathy in Communication

The Personality Polish approach emphasizes the importance of empathy. Students are encouraged to consider their reader's perspective, needs, and potential reactions. This mindset shift often results in more considerate and effective messaging. A request for information becomes not just a demand, but an acknowledgment of the reader's expertise and a demonstration of appreciation for their time.

3. Mastering Tone

While maintaining professionalism, students can learn to convey enthusiasm, curiosity, or concern through their word choices and sentence structures. For example:

  • Instead of: "The meeting is scheduled for Tuesday."
  • Try: "I'm looking forward to our meeting on Tuesday."

This simple adjustment adds a touch of warmth and anticipation to a simple statement.

4. The Art of Appropriate Self-Disclosure

Sharing a relevant personal insight or experience can help to build rapport and make the writer more relatable. For example, in a networking email, a student might mention a shared interest or a common professional challenge they've faced.

Structural Elements

1. Organization and Clarity

The Personality Polish approach doesn't neglect the importance of structure and clarity. Students learn to:

  • Organize their thoughts coherently
  • Present information in a logical flow
  • Break up dense paragraphs
  • Use bullet points judiciously
  • Incorporate subheadings to make their writing more reader-friendly

2. Crafting Powerful Openings and Closings

This method emphasizes the power of a strong opening and closing. Instead of generic introductions and conclusions, students learn to craft openings that immediately engage the reader and closings that leave a lasting impression.

The Impact of Personality Polish

By implementing the Personality Polish approach, students transform their business communication from robotic to relatable. Their emails and reports become not just vehicles for information, but tools for building relationships and advancing their professional goals. In a world where inboxes are overflowing and attention spans are short, this personable yet professional style helps their messages stand out and get results.

As students master this approach, they'll find that their communication becomes more effective and enjoyable. They'll build stronger professional relationships, elicit more positive responses, and ultimately, set themselves apart in the competitive business world. The Personality Polish method doesn't just improve writing skills – it enhances overall communication effectiveness, setting students up for long-term career success.

Introduction: The Communication Conundrum

In today's rapid-fire business environment, effective communication is not just important—it's critical. Many students and young professionals, however, find themselves caught in a communication quandary. They struggle to strike the perfect balance between professionalism and personality in their written communications. The result? Emails and reports that read as if they were generated by AI rather than composed by humans. This robotic approach not only fails to engage the reader but can also impede relationship-building and hinder professional growth.

The Personality Polish Solution

Enter the "Personality Polish" approach—a revolutionary method designed to help students and professionals infuse character into their business writing without compromising professionalism. This technique bridges the chasm between sterile, impersonal communication and overly casual prose, creating an optimal middle ground where messages are both competent and relatable.

Core Principles

1. Communication as Relationship Cultivation

The cornerstone of the Personality Polish process is the recognition that business communication isn't merely about transmitting information; it's about fostering relationships. When students internalize this fundamental principle, they begin to view their emails and reports as opportunities to connect with their readers on a human level, rather than as mere data transfers.

2. Embracing Authentic Expression

A key tenet of this approach is the use of natural language. We encourage students to write as they would speak in a professional context. This doesn't mean resorting to slang or colloquialisms, but rather adopting a conversational tone that feels genuine and engaging. For example:

– Instead of: "I am writing to inquire about the status of the project."
– Try: "I'm reaching out to see how the project is progressing."

3. Strategic Deployment of Personal Pronouns

While many students have been conditioned to avoid "I" and "you" in formal writing, these pronouns can create a sense of direct dialogue in business communication. For instance:

– Instead of: "It is our pleasure to inform you…"
– Try: "I'm excited to share with you…"

This simple shift immediately personalizes the message and enhances engagement.

Advanced Techniques

1. Weaving in Anecdotes and Examples

Judiciously chosen anecdotes or examples can breathe life into business writing. A brief, relevant story can illustrate a point more effectively than a dry recitation of facts. For instance, when explaining a new process, a student might share a succinct anecdote about how it resolved a challenge in a recent project.

2. Empathy in Action

The Personality Polish approach emphasizes the critical role of empathy. Students are guided to consider their reader's perspective, needs, and potential reactions. This paradigm shift often results in more considerate and effective messaging. A request for information transforms from a mere demand into an acknowledgment of the reader's expertise and a demonstration of appreciation for their time and insight

 3. Mastering the Art of Tone

While maintaining professionalism, students learn to convey a range of emotions—enthusiasm, curiosity, or concern—through their word choices and sentence structures. For example:

– Instead of: "The meeting is scheduled for Tuesday."
– Try: "I'm looking forward to our discussion on Tuesday."

This subtle adjustment adds a touch of warmth and anticipation to an otherwise mundane statement.

4. The Art of Appropriate Self-Disclosure

Sharing a relevant personal insight or experience can help build rapport and make the writer more relatable. For example, in a networking email, a student might mention a shared interest or a common professional challenge they've faced, creating an immediate connection.

Structural Elements

1. Organization and Clarity: The Backbone of Effective Communication

The Personality Polish approach doesn't neglect the critical importance of structure and clarity. Students master the art of:
– Organizing thoughts coherently
– Presenting information in a logical flow
– Breaking up dense paragraphs for improved readability
– Using bullet points strategically
– Incorporating subheadings to enhance navigation and comprehension

2. Crafting Compelling Openings and Closings

This method emphasizes the power of strong openings and closings. Instead of generic introductions and conclusions, students learn to craft openings that immediately captivate the reader and closings that leave a lasting impression, bookending their message with impact.

The Transformative Impact of Personality Polish

By implementing the Personality Polish approach, students metamorphose their business communication from robotic to relatable. Their emails and reports evolve from mere vehicles of information into powerful tools for building relationships and advancing professional goals. In a world of overflowing inboxes and dwindling attention spans, this personable yet professional style helps their messages stand out and achieve tangible results.

As students master this approach, they'll discover that their communication becomes not only more effective but also more enjoyable. They'll forge stronger professional relationships, elicit more positive responses, and ultimately distinguish themselves in the competitive business landscape. The Personality Polish method doesn't just refine writing skills—it enhances overall communication effectiveness, positioning students for long-term career success.

The Perfect Pair: Merging Excellence in Business Communication with Personality Polish

Excellence in Business Communication serves as the perfect complement to the Personality Polish approach. This comprehensive resource aligns seamlessly with the principles of infusing personality into professional writing, offering:

1. In-depth guidance on developing a conversational 
2. A wealth of examples and exercises for crafting competent and personable messages
3. Strategies for reader-centric writing and empathy in communication
4. Instruction on incorporating anecdotes and personal insights effectively
5. Techniques for using personal pronouns strategically
6. Methods for crafting engaging openings and closings that leave a lasting impression

By adopting Excellence in Business Communication, instructors provide their students with a robust framework for developing writing skills that are not only technically proficient but also personable and effective in building professional relationships. This textbook serves as an invaluable tool in transforming students' communication from formulaic to compelling, preparing them for unparalleled success in the modern business arena.

The synergy between the Personality Polish approach and Excellence in Business Communication creates a powerful learning experience. The textbook's comprehensive coverage of business communication principles, combined with the approach's focus on injecting personality and relatability, equips students with a unique skill set. They learn to navigate the delicate balance between professionalism and personal expression, resulting in communication that is both technically sound and genuinely engaging.

This integrated approach doesn't just teach students how to write—it empowers them to connect, influence, and succeed in their professional endeavors. By mastering these techniques, students position themselves as effective communicators who can build strong relationships, drive projects forward, and stand out in a competitive job market.

In the Personality Polish approach, supported by Excellence in Business Communication, represents a paradigm shift in business communication education. It prepares students not just for their first job, but for a lifetime of effective, engaging, and impactful communication in the ever-evolving business world.

Unlocking Creativity: How AI Image Generation Is Transforming Business Communication

AI created artwork
Artificial Intelligence (AI) has rapidly transformed various industries, and business communication education is no exception. One of the most intriguing advancements in AI is its ability to generate images from text. While this technology might seem more suited to creative fields like design and marketing, it holds significant potential for business communication. This article explores how AI image generation can be a powerful tool for college business communication instructors, offering new ways to engage students, enhance learning, and prepare them for a future where visual communication is paramount.

The Rise of Visual Communication in Business

In the digital age, visual communication has become increasingly important. Businesses rely heavily on visual content to convey messages, engage audiences, and build brands. From social media graphics to infographics and presentations, the ability to create compelling visuals is a crucial skill for business professionals. As a result, business communication courses must evolve to include training on visual communication strategies.

What is AI Image Generation?

AI image generation involves using algorithms to create images based on text descriptions. This technology, powered by machine learning models like DALL-E 3, Midjourney, Stable Diffusion, Adobe Firefly, and DreamStudio, can produce highly detailed and contextually accurate images from simple prompts. For example, typing "a futuristic city skyline at sunset" can result in a vivid, entirely AI-generated image that captures the essence of the description.

Applications in Business Communication Education

AI image generation can revolutionize how instructors present material. Instead of relying solely on stock photos or traditional diagrams, instructors can create custom visuals tailored to their lesson content. Imagine illustrating complex concepts like organizational structures or communication channels with AI-generated images that perfectly match the context of the discussion. This not only makes the content more engaging but also helps students better understand abstract concepts through visual representation.

Additionally, AI image generation can serve as a tool for brainstorming and ideation. Students can generate visuals to accompany their proposals or marketing campaigns, pushing them to think beyond text and consider the visual impact of their communication. This can be particularly valuable in assignments related to branding, advertising, and public relations, where visual content plays a pivotal role.

Incorporating AI image generation into the curriculum also opens the door for discussions about ethics in AI. Instructors can engage students in debates about the implications of using AI-generated content in business communication. Topics like intellectual property, authenticity, and the potential for misuse of AI technology are all relevant and timely issues. These discussions can help students develop a critical understanding of AI’s role in modern communication and prepare them to navigate the ethical challenges they may face in their careers.

The Power of AI Image Generation: A Case Study

Consider the image of a frog that appears to be made entirely out of strawberries—its body and legs composed of the vibrant red fruit, complete with tiny seeds and a juicy sheen. This whimsical creation isn't just a digital artwork; it's a testament to the incredible potential of AI in transforming how we approach visual communication and design. This strawberry frog image serves multiple practical purposes across various fields:

Advertising: The strawberry frog could be used to promote strawberry products, fruit farms, or organic food brands. Its eye-catching and whimsical nature would attract attention in both print and digital advertisements, making it an excellent tool for engaging consumers and enhancing brand recall.

Children's Book Illustration: The fantastical element of a strawberry frog makes it suitable for a children's storybook about nature, fruits, or imagination. AI-generated images like this can bring unique and creative flair to stories, captivating young readers and making the narratives more engaging and memorable.

Educational Material: In educational contexts, this image could be used to spark discussions about nature, ecosystems, or even creative thinking and art. By incorporating such imaginative visuals, educators can encourage students to explore the natural world in new and creative ways, enhancing their learning experience.

Greeting Cards or Postcards: The cheerful and unique strawberry frog image would work well on greeting cards or postcards, particularly for summer-themed or birthday greetings. AI-generated images allow designers to create one-of-a-kind visuals that stand out, offering more personalized and creative options for customers.

Website or App Design: For websites or apps related to gardening, healthy eating, or nature exploration, this image could serve as an engaging hero image or background. Its unique blend of realism and fantasy would captivate users and enhance the overall aesthetic appeal of the digital platform.

Menu Design: Restaurants or cafes specializing in fruit dishes or desserts might use this image to add visual appeal to their menus. The strawberry frog could serve as a fun and appetizing visual element that tempts customers and enhances their dining experience.

Packaging Design: This image could be featured on packaging for strawberry-flavored products or organic fruit snacks, making them more appealing to consumers, especially children. AI-generated visuals like the strawberry frog can help products stand out on the shelf, attracting attention and driving sales.

Social Media Content: Brands or individuals could use this image to create engaging content for platforms like Instagram or Pinterest. It could accompany posts about healthy eating, nature appreciation, or creative art, increasing engagement and visibility on social media.

These examples illustrate how AI-generated images can be utilized across various fields, offering a blend of realism and fantasy that captures attention and evokes a sense of wonder.

Top Five AI Image Generators

1. DALL-E 3 (by OpenAI): Known for producing highly detailed and contextually accurate images from text prompts, with significant improvements in coherence and creativity over its predecessors. DALL-E 3 is available to users with a premium subscription to ChatGPT. Subscribers to ChatGPT Plus, which is a premium tier, can access DALL-E 3 directly within the ChatGPT interface. This integration allows users to generate images from text prompts seamlessly as part of their subscription.

2. Midjourney: Popular for its artistic and abstract image generation capabilities, widely used by creatives and designers for visually striking and unique images.

3. Stable Diffusion: An open-source model offering versatility and customization, favored by developers and researchers for fine-tuning and diverse image generation.

4. Adobe Firefly: Integrated with Adobe's suite of creative tools, designed for professionals seeking commercial-quality images with a user-friendly interface.

5. DreamStudio: Offers a streamlined experience in generating high-quality images, with a balance of ease of use and extensive customization options.

Summary

Free tiers are generally available across these platforms, allowing users to experiment with basic image generation. Subscription plans typically range from $10 to $60 per month, depending on the service and the level of access or features. Pay-per-use models allow for flexibility, with costs varying based on usage, usually starting around $5 to $20 for a bundle of credits. Pricing is subject to change, and specific details can vary, so it’s always a good idea to check each service’s website for the most current pricing information.

Challenges and Considerations

While AI image generation offers numerous benefits, it’s important to acknowledge the challenges associated with its use. The quality of generated images can vary, and there’s a learning curve associated with crafting effective prompts. Additionally, there are ongoing concerns about the ethical use of AI in creative processes, particularly regarding copyright and the potential for AI to replicate or manipulate existing works.

Instructors must guide students in understanding these challenges and encourage responsible use of AI tools. By addressing these issues in the classroom, instructors can prepare students to use AI ethically and effectively in their future careers.

Key Takeaways

AI image generation is more than just a technological novelty; it’s a powerful tool that can enhance business communication education. By incorporating AI-generated visuals into their teaching methods, instructors can create more engaging and dynamic learning experiences, stimulate creativity, and prepare students for a future where visual communication is key. As this technology continues to evolve, its integration into business communication courses will likely become increasingly important, offering new opportunities to innovate and inspire in the classroom.

Why Excellence in Business Communication Is the Perfect Textbook for the Digital Age

Excellence in Business Communication is the ideal textbook for instructors aiming to prepare students for the evolving demands of the business world, particularly in the context of advancements like AI image generation. The book's comprehensive approach to teaching effective communication skills aligns perfectly with the need for visual literacy and digital proficiency in today's business environment. 

Given the rise of visual communication, as discussed in the context of AI image generation, Excellence in Business Communication equips students with the foundational knowledge to not only craft compelling messages but also understand the importance of visuals in enhancing these messages. The textbook emphasizes the integration of traditional communication strategies with modern digital tools, making it a versatile resource for addressing both written and visual content creation.

Furthermore, the book's focus on ethical communication is crucial in a world where AI tools are increasingly used to generate content. It guides students in understanding the ethical implications of using AI, ensuring they are prepared to navigate challenges such as intellectual property and authenticity in their future careers. By combining core communication principles with insights into modern technology, Excellence in Business Communication provides a robust framework for teaching students the skills they need to succeed in a visually-driven, ethically-conscious business landscape.

Five Traits of Excellent Business Communication Instructors: Insights from Three Decades of Observation

business communication instructor
Imagine a world where a single miscommunication could cost a company millions. This isn't a hypothetical scenario; it's the reality faced by businesses every day. In this high-stakes environment, the role of business communication instructors has never been more crucial. After observing over dozens of business communication instructors for over three decade, I've identified five key traits that set them apart. These insights offer invaluable lessons for aspiring or expereienced instructors or trainers in the private sector.

1. Bridging Theory and Practice: Where Communication Comes Alive

The most effective instructors don't just teach theory; they bring communication to life. They do this by:

Real-World Case Studies: Instead of dry textbook examples, these instructors use real-life business scenarios–like the recent public relations crisis at a major tech company – to illustrate communication principles in action. "We analyze the decisions made, the messages sent, and the outcomes," says Sarah, a veteran communication instructor. "Students learn to think critically and apply those lessons to their own potential situations."

Guest Speakers: Insights from the Trenches: They regularly invite industry professionals–marketing directors, public relations executives, and even entrepreneurs – to share their firsthand experiences. These sessions offer a valuable bridge between classroom learning and the real world.

Incorporating Current Events: Every news cycle offers fresh opportunities for instructors to tie communication principles to relevant headlines. Whether it's a local company with public relations problem, a company's social media blunder, or a groundbreaking new technology, these instructors skillfully use current events to make their lessons engaging and immediately applicable.

2. Fostering Interactive Learning: Making Communication Stick

Engaging students is key. These instructors prioritize active learning through:

Group Discussions–A Symphony of Perspectives: Group discussions encourage students to analyze communication challenges from multiple angles. "We've found that a diverse range of perspectives, not just the 'right' answer, leads to more impactful learning," explains Michael, a communication instructor known for his dynamic classroom discussions.

Role-Playing Exercises–From Theory to Practice: Students practice their communication skills in simulated business scenarios – delivering presentations, negotiating contracts, or fielding tough questions from the media. This hands-on approach helps them gain confidence and refine their abilities in a safe environment.

Live Projects–Real-World Stakes, Real-World Impact: Many instructors partner with local businesses on projects that require students to apply their communication skills to real-world challenges. From developing marketing campaigns to crafting press releases, these projects give students invaluable experience and a chance to see their learning in action.

3. Embracing Technology: Adapting to the Future of Communication

These instructors recognize that the communication landscape is constantly evolving. They integrate digital tools and industry trends into their curriculum to prepare students for the future:

Digital Tools–Beyond the Textbook: Students are encouraged to utilize social media platforms for strategic communication, learn the nuances of email etiquette, and master the art of online networking.

Virtual Reality Simulations–Immersive Learning Experiences: Some instructors use VR technology to create immersive communication scenarios, allowing students to experience different business environments firsthand. They might practice giving a presentation in front of a virtual boardroom or navigate a challenging negotiation with a virtual client.

Continuous Learning–Staying Ahead of the Curve: These instructors are lifelong learners, constantly researching the latest trends and innovations in the field. They attend conferences, read industry publications, and engage with communication professionals to ensure their courses stay relevant and cutting-edge.

4. Personalized Feedback and Mentorship: Helping Students Reach Their Potential

Individualized attention is paramount for these instructors. They provide:

Tailored Assessments: Instead of generic feedback, instructors offer specific and actionable insights on each student's communication strengths and areas for improvement.

One-on-One Coaching Sessions: Regular meetings provide individual support, address specific challenges, and help students set personalized goals for improvement.

Peer Review Systems–Learning from Each Other: Structured peer review sessions, guided by the instructor, foster a collaborative learning environment where students gain valuable feedback on their work and learn from each other's experiences.

5. Championing Ethical Communication: Building Leaders with Integrity

In an age of misinformation and corporate scandals, ethical communication is more important than ever. These instructors emphasize:

Case Studies in Ethics: They use real-world examples of ethical dilemmas faced by businesses – from product recalls to social media campaigns gone wrong – to help students navigate complex moral terrain.

Ethical Framework Development: Students learn to develop and apply ethical decision-making models to guide their communications. This empowers them to make sound judgments and navigate challenging situations with integrity.

Cultural Sensitivity Training: Recognizing the increasing globalization of business, these instructors provide training in cross-cultural communication ethics. Students learn to adapt their communication styles and approach to different cultural contexts, ensuring their messages are effective and respectful.

The Blueprint for Excellence: A Guide for Aspiring Instructors

This is not just a list of traits; it's a blueprint for excellence in business communication education. By embodying these five key qualities, you can transform your classroom into a vibrant hub of learning, where students not only acquire essential skills but also develop the confidence and ethical foundation to become impactful communicators in the modern world.

Make it Real: Embrace real-world examples, guest speakers, and current events to bring your lessons to life. Show students how communication principles are relevant to their future careers.

Embrace Active Learning: Go beyond lectures and engage your students through interactive discussions, role-playing exercises, and live projects. This dynamic approach makes learning more enjoyable and helps concepts stick.

Stay Ahead of the Curve: Integrate digital tools and industry trends into your curriculum. Prepare your students for the future of communication by equipping them with the skills they need to succeed.

Foster Individual Growth: Provide tailored assessments, one-on-one coaching, and peer review opportunities to help each student reach their full potential.

Champion Ethical Communication: Use case studies, ethical framework development, and cultural sensitivity training to guide students in navigating complex ethical challenges and becoming leaders with integrity.

By embracing these five traits, you can inspire a new generation of confident, ethical, and impactful communicators.

"Excellence in Business Communication" is the ultimate resource for instructors seeking to cultivate exceptional business communicators. This text bridges the gap between theory and practice, equipping students with the skills they need to thrive in today's dynamic business world.

How Excellent in Business Communication, 14th Edition, Promotes Outstanding Instruction

Engaging and Relevant Content:

  • Over 100 real-world case studies: Mirror the complex scenarios students will encounter in their careers, providing insights into industry best practices and challenges.

  • Integrated contemporary examples and current events: Keep lessons fresh and relevant, fostering a dynamic learning environment.

  • 70+ new images and nearly 50 revised figures: The text's visual elements are thoroughly updated for currency, diverse representation, student interest, and image quality, ensuring a visually engaging learning experience.

    Interactive Learning for Deeper Understanding:

    • 80 REVISED Annotated Model Documents: Feature communications from real companies and provide step-by-step guidance on how to improve the messages, offering practical insights into effective communication strategies.

    • EXPANDED Improve Your Grammar, Mechanics, and Usage exercises: At the end of every chapter, these exercises provide ample opportunities for students to practice their writing and editing fundamentals, strengthening their communication foundation.

    • 300 NEW Realistic exercises, activities, and cases: These engaging activities let students put their newfound knowledge to immediate use, solidifying their understanding of essential communication skills.

    Preparing Students for the Future:

    • Digital tools integration: Prepares students for the evolving communication landscape, ensuring they are equipped with the skills needed for success in a digital world.

    • Emphasis on ethical decision-making and cultural sensitivity: Fosters integrity and leadership, preparing students to navigate the moral complexities of modern business.

    • The ideal textbook: Excellence in Business Communication empowers instructors to develop confident, ethical, and impactful communicators. Its comprehensive approach, coupled with its wealth of engaging activities and real-world applications, makes it the ideal text for those who aim for excellence in business communication education.

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