Chapters 4-6 teach the three-step writing process, integrating AI for planning, writing, and completing messages.
Part II of Business Communication Today, 16th Edition, guides readers through the essential three-step writing process—planning, writing, and completing messages—with an innovative focus on artificial intelligence (AI). These chapters deliver a modern, practical approach to mastering professional communication while leveraging cutting-edge tools that prepare students for the future of work.
Chapter 4: Planning Business Messages
This chapter emphasizes the importance of analyzing situations, understanding audiences, and organizing ideas effectively. AI’s transformative role is highlighted, showing students how to use generative AI tools to analyze data, anticipate audience needs, and outline communication strategies. Real-world examples demonstrate how AI accelerates information gathering, identifies patterns in audience behavior, and tailors communication strategies to specific goals. The chapter equips instructors with practical exercises to teach students both critical thinking and the application of AI in crafting communication plans.
Chapter 5: Writing Business Messages
Focusing on clarity, tone, and credibility, this chapter helps students develop polished, audience-centered messages. AI’s collaborative potential is a key theme, offering examples of how tools like AI-powered editors enhance grammar, tone, and style. Students learn to balance AI’s efficiency with their personal voice, ensuring professionalism and authenticity in their writing. Instructors benefit from step-by-step guidance, adaptable activities, and examples of how AI streamlines the drafting process without sacrificing creativity or accuracy.
Chapter 6: Completing Business Messages
This chapter covers the critical final steps of revising, proofreading, and distributing messages. It highlights AI’s ability to refine readability, suggest improvements, and ensure consistency in branding and tone. Students discover how to evaluate AI-generated content critically and integrate it seamlessly into their own work. Practical case studies illustrate how AI accelerates completion while maintaining human oversight.
Part II empowers instructors with a contemporary, AI-integrated approach to teaching business communication, aligning with students’ needs in a fast-evolving digital landscape. With its clear structure, actionable insights, and focus on future-ready skills, this textbook is a must-have for today’s classrooms.
Chapters 4-6 of Business Communication Today are exceptionally easy to teach from due to their clear structure, actionable insights, and integration of AI applications. Each chapter offers step-by-step guidance, relatable examples, and engaging activities that help students master the three-step writing process. The content seamlessly balances foundational communication principles with modern AI tools, ensuring relevance for today’s learners.
MyLab enhances the teaching experience with interactive resources, personalized assessments, and instructor tools that simplify course management. Together, the textbook and MyLab provide a dynamic, adaptable teaching platform that empowers educators and supports students in developing essential, future-ready communication skills.
