Chapters 16-17 focus on creating and enhancing presentations, highlighting AI tools for audience analysis, design, and delivery.
Part VI of Business Communication Today, 16th Edition, focuses on creating and delivering effective business presentations, emphasizing how artificial intelligence (AI) can enhance every stage of the process. These chapters prepare students to craft compelling messages and visuals while developing the confidence to deliver presentations that engage and inspire.
Chapter 16: Developing Presentations in a Social Media Environment
This chapter explores the process of planning and organizing presentations that resonate with both live and virtual audiences. Students learn to analyze audience needs, craft persuasive openings, structure clear messages, and develop impactful conclusions. AI’s role is highlighted throughout, with examples of how tools like AI-powered content generators and real-time audience sentiment analysis improve planning and delivery. Practical exercises show students how to use AI for audience profiling, slide generation, and feedback analysis to optimize their presentation strategies. Instructors will appreciate the step-by-step guidance and interactive activities that make teaching these concepts straightforward and engaging.
Chapter 17: Enhancing Presentations with Slides and Other Visuals
This chapter delves into the creation of visual aids that support and enhance presentations. Students learn the principles of effective design, including how to use visuals to simplify complex information, tell stories, and capture attention. AI tools such as Canva, Visme, and PowerPoint design assistants are emphasized, showcasing their ability to generate polished slides and visuals efficiently. Students also explore ethical considerations in visual communication, ensuring their designs are accurate, inclusive, and culturally appropriate. Examples and case studies provide practical applications, demonstrating how AI streamlines visual design while allowing room for creativity.
Part VI equips instructors with a contemporary, AI-driven approach to teaching presentation skills. With practical examples, hands-on exercises, and robust resources, this part ensures students are prepared to deliver professional presentations that meet the demands of today’s dynamic communication landscape. By blending traditional skills with AI innovation, this content offers an ideal foundation for teaching effective, future-ready presentation strategies.
Chapters 16-17 of Business Communication Today are exceptionally easy to teach from, offering clear guidance on developing and enhancing presentations. Each chapter includes practical tips, real-world examples, and engaging activities that connect theory to practice. The integration of AI tools simplifies complex tasks like audience analysis, slide design, and feedback evaluation, ensuring relevance for today’s learners. MyLab enhances the teaching experience with interactive resources, customizable assessments, and instructor support, streamlining lesson planning and delivery. Together, the text and MyLab provide a comprehensive, adaptable platform that empowers instructors to teach presentation skills effectively while equipping students for professional success.
