Here is the fourth video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video helps students understand how to find the optimum balance of emotional and logical appeals when crafting persuasive messages. […]
Author Archives: George Dovel
Free Video for Classroom Use: Do Your Visuals Tell the Truth?
Here is the third video in our new series that addresses a variety of specific communication challenges and offers practical advice that students can apply now in their coursework and take with them on the job. This video helps students understand the nuances of visual ethics and gives them a framework for making ethical choices when […]
The Future of Communication: Augmented Writing
This is the fourth post in a series about technologies that are shaping the future of communication. We’ve been following technologies that cover an interesting array of possibilities, from enhancing existing communication modes to replacing at least one of the humans in a conversation to assisting people who have a variety of motor, vision, and […]
Five Steps to Help Your Students Develop Their Personal Brands
Most students preparing to enter or reenter the job market have probably heard the advice to develop a personal brand but might not know how to proceed. Here are five steps that can make the task feel easier and more authentic. Step 1: Don’t Call It Personal Branding If You Don’t Care for the Term […]
The Future of Communication: Socialbots and Taskbots
This is the first post in a new series about technologies that are shaping the future of communication. We’ve been following a dozen-plus technologies that cover an interesting array of possibilities, from enhancing existing communication modes to replacing at least one of the humans in a conversation to assisting people who have a variety of […]
Using the Business Communication Course to Teach Professionalism
One of the major benefits of the business communication course is that it helps students practice so many valuable skills, from research and analysis to organization and document design. The course also creates an opportunity to incorporate these communication-focused skills into the larger context of being a business professional. We define professionalism as the quality […]
Dr. Holly Littlefield’s Epic Collection of Social Media Failures
If you were fortunate enough to attend Holly Littlefield's presentation at the ABC convention in Seattle this past week, you were treated to an entertaining and highly instructive selection of social media failures. Her talk, "Audience, Brand, Channel: Using Social Media Cases to Teach Communications Concepts," offered a taste of everything from cringe-worthy image choices […]